Lands' End Names Constanze Freienstein Managing Director, Europe

Appointment strengthens Lands' End's European leadership team

DODGEVILLE, Wisconsin, Dec. 3, 2019 /PRNewswire/ -- Lands' End, Inc., (NASDAQ: LE) a leading uni-channel retailer, today announced that Constanze Freienstein has joined the company as Managing Director, Europe. In this role, Freienstein will oversee Lands' End's European business, including developing and executing strategies designed to expand and strengthen its customer base.

"With decades of success in the retail space and an extensive knowledge of the European market, Constanze is an excellent fit to lead our European business," said Angie Rieger, senior vice president of international, Lands' End. "We look forward to leveraging her skills and experience to grow Lands' End's presence in this market."

Freienstein brings more than 20 years of experience leading and advising successful multi-channel retail and lifestyle businesses across Europe. Most recently, she served as the Customer and Marketing Director for Hudson's Bay Company's European business. She has also held key leadership roles at various European and American companies, including Dilger Sommelier Selection, McArthurglen Group, Metro AG and A.T. Kearney.

About Lands' End, Inc.
Lands' End, Inc. is a leading uni-channel retailer of casual clothing, accessories, footwear and home products. We offer products online at www.landsend.com, on third party online marketplaces and through retail locations. We are a classic American lifestyle brand with a passion for quality, legendary service and real value, and seek to deliver timeless style for men, women, kids and the home.

This press release contains forward-looking statements that involve risks and uncertainties, including statements related to the Company's expectations and plans regarding its European business. All statements other than statements of historical fact, including without limitation, those with respect to the Company's goals, plans, expectations and strategies set forth herein are forward-looking statements. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: we may be unsuccessful in implementing our strategic initiatives, or our initiatives may not have their desired impact on our business; our ability to offer merchandise and services that customers want to purchase; changes in customer preference from our branded merchandise; customers' use of our digital platform, including customer acceptance of our efforts to enhance our e-commerce websites; customer response to our marketing efforts across all types of media; our maintenance of a robust customer list; fluctuations and increases in costs of raw materials; impairment of our relationships with our vendors; our failure to maintain the security of customer, employee or company information; our failure to compete effectively in the apparel industry; legal, regulatory, economic and political risks associated with international trade and those markets in which we conduct business and source our merchandise; our failure to protect or preserve the image of our brands and our intellectual property rights; the impact on our business of adverse worldwide economic and market conditions, including economic factors that negatively impact consumer spending on discretionary items; and other risks, uncertainties and factors discussed in the "Risk Factors" section of our Annual Report on Form 10-K for the fiscal year ended February 1, 2019, and Quarterly Reports on Form 10-Q. We intend the forward-looking statements to speak only as of the time made and do not undertake to update or revise them as more information becomes available, except as required by law.

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