Keepin it Cool During the Summer: Arctic Cool The Hottest New Fitness Apparel Brand on the Market with #HydroFreezeX Cooling Technology & UPF50

HOUSTON, June 29, 2017 /PRNewswire-USNewswire/ -- With its official company launch on June 6, 2016, Arctic Cool (www.arcticcool.com) has been in the market for a year now and has sold over 100K shirts to date. Arctic Cool is helping athletes, influencers, and sports enthusiasts at large combat the summer heat through the release of its newest technology and active "cooling" shirt and technology, #HydroFreezeX.  

Arctic Cool (www.arcticcool.com) developed #HydroFreezeX Cooling Technology for dynamic sweat wicking, dispersion, and supplemental evaporative cooling that occurs between the fabric and the skin. #HydroFreezeX serves as the best of both fabric worlds while stepping onto a higher plane of apparel science. The technology functions by using your body's natural cooling process during high-energy activities. Sweat activates the fabric and is initially wicked away from your skin. #HydroFreezeX then disperses the moisture throughout the clothing fibers, keeping all areas equally dry.

A cooling process occurs as a result of air moving across the surface of the fabric and interacting with the elements (such as wind) in motion. The physically heat-tempering result is tangibly felt across the surface of your skin and consequently regulates your body temperature.

The shirt's rave reviews boast:

• "I never get hot!" - "I Like wearing this as I bike to work. It really is amazing at both WICKING and DRYING. I never get hot, even when I ride in summer. Great product."
• "It's stylish and sporty!" - "What a great shirt!! I often look for things I can wear all day long no matter what I'm doing and I like this because I can go out to coffee with friends after dropping the kids off and then head to the gym and look good the whole time. It looks clean and crisp and makes me feel stylish and sporty at the same time."
• "It does its job" - "Cannot rave enough about this shirt to my friends!!! Not only does it fit me great, it looks crisp and is soooo soft and really does its job. Top quality material and fit."

Arctic Cool also emphasizes less-restrictive fits, microbial-fighting ability, machine-washability, and durability. Its products have received a UPF 50+ rating, blocking 98% of the sun's harmful rays.

Arctic Cool's Instant Cooling apparel line includes: T-shirts, tank tops, workwear, long sleeve items, and accessories for men and women. (Soon to be released are shorts and children's apparel).

The brand has also been seen to aid in instances when individuals are working in extreme heat during the summer and also has been seen on celebrity influencers such as Mario Lopez, Star of Buns of Steel --Tamilee Webb(www.tamileewebb.com), Health & Wellness Author of the 5 Day Real Food Detox, Nikki Sharp(www.nikkisharp.com), RawFood and YouTube Celebrity, Kristina Carrillo-Bucaram of FullyRaw (www.fullyraw.com), fitness enthusiast and Hispanic personality,Maria Teresa Guerrero(www.laflacaguerrero.com), 5x Mr. Universe bodybuilder and fitness coach, Dewayne Malone (www.dewaynejmalone.com), and NFL athletes such as Charles James II.

The product has also received rave reviews from women with menopausal sweats, construction workers, athletes and more.

For More information on the product, visit: www.arcticcool.com. Find us on social at @ArcticCoolGear

For press inquiries, television appearances, or interview opportunities, or giveaway opportunities please contact:

Bianca Bucaram
The Bucaram Public Relations Group
bianca@bucaramprg.com
713-898-6552

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SOURCE Arctic Cool