JAMDAT Mobile and Atari Extend Licensing Agreement for Key Hasbro Prop

    Business Editors/Telecommunications Writers/Video Game Writers

    LOS ANGELES--(BUSINESS WIRE)--Jan. 26, 2005--Global wireless entertainment publisher JAMDAT Mobile Inc. (NASDAQ:JMDT) and interactive games publisher Atari, Inc. (NASDAQ: ATAR) announced today the extension of the licensing agreement between JAMDAT and Atari, Inc. through 2008. Under the terms of the extension, JAMDAT will publish wireless versions of Atari's interactive games, based on Hasbro's "SCRABBLE", "SCRABBLE BLAST", "YAHTZEE" and "BOGGLE" properties, for mobile phones.
    The extension continues the relationship that brought together JAMDAT's wireless entertainment expertise and Hasbro's globally recognized brands. Wireless versions of the popular games were published by JAMDAT for application platforms, including BREW(TM) and JAVA, used by wireless carriers worldwide.
    "With this extension, JAMDAT will continue to publish wireless versions of Atari games that have been popular with consumers for generations. Additionally, this extension includes 'SCRABBLE BLAST', a newer rendition of the classic hit," said Mitch Lasky, Chairman and CEO of JAMDAT Mobile Inc. "This enhances our wide slate of casual games, based on original and licensed content that appeals to diverse consumer tastes."
    "We are thrilled to extend the licensing agreement with JAMDAT," said Jon Leach, Vice President of Licensing, Atari, Inc. "The games have been very popular and the demand continues to grow. This agreement with JAMDAT allows a new generation of fans to enjoy great Hasbro games on their mobile phones -- anytime."

    Game availability depends on individual phone model and wireless carrier. For specific information, JAMDAT's Game Finder is available at www.jamdat.com.

    About JAMDAT Mobile

    JAMDAT Mobile Inc. (NASDAQ:JMDT) is a global publisher of wireless entertainment applications, including games, ring tones, images and other content. JAMDAT's application portfolio is based on original and licensed intellectual properties and includes JAMDAT Bowling, Lemonade Tycoon(TM), Bejeweled, The Lord of the Rings(R), Tony Hawk's(R) Underground and Scrabble(R). JAMDAT distributes its applications through wireless carriers, including Boost Mobile, China Mobile, Cingular Wireless, 02 (UK), Nextel, NTT DoCoMo, Orange, Sprint, Telefonica Moviles, T-Mobile, Verizon Wireless, Virgin Mobile, Vivo and Vodafone. For more information, please visit www.jamdat.com.

    Safe Harbor Statement -- JAMDAT Mobile Inc.

    This press release may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements related to anticipated revenues, expenses, earnings, operating cash flows, the outlook for JAMDAT's markets and the demand for its products. Factors that could cause JAMDAT's actual results to differ materially from these forward-looking statements include its ability to effectively market and sell products in diverse market segments, its reliance on a limited number of products and third-party vendors and distributors, its ability to expand studio operations, increases in fulfillment costs, disruptions to information technology systems, unpredictable events and circumstances relating to international suppliers, increased competition, government regulatory action and general economic conditions. Please refer to JAMDAT's reports and filings with the Securities and Exchange Commission for a further discussion of these risks and uncertainties. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date they are made. JAMDAT undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date they were made or to reflect the occurrence of unanticipated events.

    (C)2005 JAMDAT Mobile Inc. JAMDAT, JAMDAT Mobile and the bubbles logo are trademarks of JAMDAT Mobile Inc.

    SCRABBLE and SCRABBLE BLAST are trademarks of Hasbro in the U.S. and Canada and are used with permission. YAHTZEE and BOGGLE are trademarks of Hasbro and are used with permission. (C) 2005 Hasbro. All Rights Reserved. Programming Code for SCRABBLE, SCRABBLE BLAST, YAHTZEE and BOGGLE games (C) 2005 Atari Interactive, Inc. All rights reserved.

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CONTACT: for JAMDAT Mobile Inc. Dena Cook, 310.566.2283 dena.cook@zenogroup.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS ADVERTISING/MARKETING ENTERTAINMENT TELECOMMUNICATIONS PRODUCT SOURCE: JAMDAT Mobile Inc.

Copyright Business Wire 2005