It's a Bird ... It's a Plane ... It's Snapple White Teas, the Lightest Teas on Earth!

NEW YORK, June 29 /PRNewswire/ -- You'll believe a man and a woman can fly after seeing Snapple take "High Tea" to new heights with the launch of the National Snapple White Tea High Tea Tour today. The celebration of the lightest teas on Earth kicked off at Bryant Park from noon - 2:00 p.m. For an added boost, white-tea loving fans had the chance to experience ultimate lightness as they were harnessed to oversized personal helium balloons and soared 100 feet into the air. Fliers and land-lovers alike were able to taste all three flavors of the new premium Snapple White Teas: Green Apple, Nectarine and Raspberry.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060629/NYTH146 )

Snapple's new White Teas are the first in a line of new products that will support a "good for you" platform from which the brand will educate and inspire consumers about the health benefits of tea. The White Teas are naturally light because they are made from baby white tea leaves that are plucked from the first buds and leaves of the plant when they are at their purest and most delicate state.

"We're excited to give consumers across the country the opportunity to 'experience' the lightest teas on Earth," said Holly Mensch, Vice President of Marketing for Snapple. "This National Snapple White Tea High Tea Tour gives consumers a chance to fly high with Snapple-literally."

In true Snapple fashion, "TeaMeisters" are a part of the white tea educational campaign. James Labe, who became the nation's first tea sommelier in 1998 at the W Hotel's trendy Heartbeat restaurant in New York City, was the kick-off TeaMeister in Bryant Park. Labe was on-site, in the Snapple tea garden, to share his expert opinion about the health benefits of tea.

Snapple White Tea Comes to a Town Near You

In Snapple's effort to educate the nation about white tea, they will be visiting various U.S. cities throughout the summer, including:

City Date Location New York (Launch) Thursday, June 29 Bryant Park Hartford Monday, July 10 The Old State House Philadelphia Wednesday, July 12 King of Prussia Mall Baltimore Friday, July 14 Rash Field Chicago Wednesday, July 19 Soldier Field Los Angeles Tuesday, July 25 Queen Mary Events Park San Francisco (Oakland) Thursday, July 27 Frank Ogawa Plaza Portland Monday, July 31 Pioneer Courthouse Square Seattle Wednesday, August 2 Seattle Center

Snapple White Teas are available at major retailers, grocery and convenience stores nationwide in 17.5 ounce bottles for a suggested retail price of $1.39. To learn more about Snapple visit http://www.snapple.com/ .

About Snapple

Snapple is the leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York and is now available throughout the United States and 80 countries worldwide. Snapple prides itself on developing, producing, and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% vitamin-fortified juices and water. Known for its down-to-earth approach to marketing and its beloved spokeswoman, Wendy "The Snapple Lady," Snapple continues to delight fans across the world. In 2003, Snapple made history by becoming an official beverage of New York City. For more information, visit http://www.snapple.com/ .

About Cadbury Schweppes Americas Beverages

Snapple is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc . CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7 UP, Snapple, Mott's, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars, and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit http://www.cadburyschweppes.com/ .

Contacts: Jessica Schoen Snapple (914) 612-4514 Jessica.Schoen@cs-americas.com Randi Mohilner Ruder Finn (212) 715-1515 mohilnerr@ruderfinn.com