Innocent Inc. (INCT): Independent Geological Report Indicates Exploitable Gold Deposits at Murciealago Vizcaya and Lilly Rai Properties

Innocent Inc. (OTCBB:INCT), a gold mining company focused in Ecuador, announced today additional information in follow-up to its regulatory filing and press release of August 9, 2010. Innocent reported the findings of an independent geological report on the Murciealagos Vizcaya and Lilly Rai mining concessions in Ecuador's El Oro Province. The entire report can be viewed on the company web site, www.Innocentinc.com.

The report, prepared by independent consultant Mr. Edgar Pillajo G., MBA. P.Eng., conservatively estimates the concessions contain 144,492 ounces of inferred gold and recommends specific mining approaches to enhance exploration and increase production.

Significantly, the report states that its estimates of potential gold resources are very conservative as they are based on mining to a depth of only 200 meters, whereas veins on the properties may continue for up to two kilometers in depth, as reported in the literature of epithermal deposits.

The Zaruma-Portovelo area, according to the report, is a large epithermal system from which only 33 per cent of the potential mineral resources have been extracted to date. The summary of the inferred gold resources are as follows:

• Murciealagos Vizcaya area, 116,619 ounces
• Lilly Rai - El Gallinero area, 19,259 ounces
• Lilly Rai - Veta Lilly Rai area, 9,114 ounces
• Total inferred gold resources, 144,492 ounces.

"This geological report confirms our strong belief that the Murciealagos Vizcaya and Lilly Rai properties hold abundant gold resources that we will be able to exploit quickly and economically," said Richard Diotte, Innocent's Vice-President, South America Operations. "Based on the report's findings, we feel the application of more advanced mining technologies and practices at the concessions could lead to the discovery of larger gold reserves at deeper depths and result in substantially higher production capacity."

Innocent is in the process of closing the Murciealagos Vizcaya and Lilly Rai acquisitions and expects to announce completion of the agreements in the near future. Immediately following signing of the deals, Innocent intends to introduce a new work plan that will rapidly expand mining operations at the two properties.

Innocent's acquisition of the Murciealagos Vizcaya and Lilly Rai concessions supports its core business strategy of acquiring clusters of in-production and near-term production mines in both the Zaruma-Portovelo Mining District and the nearby San Gerardo Mining District, also located in El Oro Province.

Geological Report Recommendations

With respect to mining operations, the report recommends the following:

• Implement a mining program in which the properties' gold-bearing quartz veins are simultaneously exploited and explored.
• The objective would be to put in place within one year at least 15 work fronts.
• The production goal initially would be 10 tons per day on each front, or 150 tons per day total.

Mining in Ecuador: A Background on the Zaruma-Portovelo Mining District.

The Incas were producing gold in the Zaruma-Portovelo area when the Spanish founded the city of Zaruma in 1549, according to the United Nations and other sources. This activity was interrupted by the outbreak of the Wars of Independence in 1810, and gold production ceased for a number of decades.

In 1897, an American mining company, the Southern American Development Company (SADCO), gained control of the district's main gold deposits. In the 53 years that followed, SADCO recovered some 3.5 million ounces of gold and 17 million ounces of silver from 8 million tonnes of ore mined from its Portovelo-Zaruma and Minas Nuevas operations.

The bulk of gold, silver and base metals was produced from the Portovelo Mine at the southern end of the Portovelo-Zaruma-Minas Nuevas mineralized vein system. The Portovelo shaft reached a depth of 660 meters below surface and the mining operations on the multiple vein system extended over 2.6 kilometers of strike.

By 1946 SADCO stopped all exploration and development work and concentrated on mining the remaining high-grade stopes (cut-off grade of 12.5 g/t of gold).

Subsequent mining activity in the area has been mostly by relatively small and informal operations owned by individuals and small miners' associations from shallow underground workings.

About Innocent Inc.

Innocent Inc. (INCT:OTCBB) is a gold mining company focused on rapid growth through acquisition of high-quality in-production and near-term production properties that are performing significantly below their projected capacity. Through improvements in processing techniques and strategic investments in mechanization, we seek to rapidly increase production levels and generate predictable, sustainable value. Our current focus is on southern Ecuador supported by a strong pipeline of acquisitions in various stages of due diligence.

Safe Harbor

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Innocent Inc. with members of its management team as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.