ICEE® Celebrates 50 Years as America's #1 Frozen Beverage Brand

ONTARIO, Calif., March 23, 2017 /PRNewswire/ -- Since 1967, ICEE has served as an iconic frozen treat for moviegoers, theme park connoisseurs, mall shoppers, restaurant lovers and families around the world. To celebrate 50 years of America's favorite frozen beverage, The ICEE Company will debut various new flavors and limited-edition packaging throughout the year.

"For five decades, consumers of all ages have enjoyed more than 150 ICEE flavors, including our top sellers like Cherry, Blue Raspberry and Coca-Cola, while taking in the latest motion picture, embarking on a road trip with friends or cooling off during a hot day at the local amusement park," said Dan Fachner, President of The ICEE Company. "We couldn't think of a better way to celebrate our golden anniversary than by continuing to provide memorable ICEE moments for our beloved fans. We look forward to unveiling some of our most innovative and exciting flavors to date, including a surprise mystery flavor to satisfy adventurous taste buds."

To commemorate the brand's 50^th anniversary, ICEE lovers will have the opportunity to sip new flavor blends in limited-edition 32 ounce cups that will be rolled out throughout the year in select retail locations nationwide. Flavors include: Fanta Sour Grape, Dragon Fruit, Mango Strawberry, Lemonade and Strawberry Lemonade, Laffy Taffy and Mango Chili Lime. Consumers can also enhance their ICEE experience by tasting these new flavors with golden spoonstraws – a fun twist on an iconic ICEE staple.

The ICEE Company began as ICEE of Los Angeles in 1967. Over the next two decades, the company expanded in the western United States and eventually became ICEE USA, which was acquired by J&J Snack Foods in 1987. Today, The ICEE Company has both national and international distribution, selling approximately 500 million ICEE drinks each year – enough to fill 141 Olympic-size swimming pools.

For more information, visit ICEE.com.

About The ICEE Company
The ICEE Company, the leader in the Frozen Carbonated Beverage Industry, offers the most comprehensive FCB package and service network in the industry. The ICEE Company is a subsidiary of J&J Snack Foods Corp (NASDAQ: JJSF), and operates branch offices throughout the United States, Mexico and Canada.

About J&J Snack Foods Corp.
J&J Snack Foods Corp. is a leader and innovator in the snack food industry, providing nutritional and affordable branded niche snack foods and beverages to foodservice and retail supermarket outlets.  Manufactured and distributed nationwide, our principal products include SUPERPRETZEL, BAVARIAN BAKERY and other soft pretzels, ICEE and SLUSH PUPPIE frozen beverages, LUIGI'S, MINUTE MAID frozen juice bars and ices, WHOLE FRUIT sorbet and frozen fruit bars, MARY B'S biscuits and dumplings, DADDY RAY'S fig and fruit bars, TIO PEPE'S, CALIFORNIA CHURROS and OREO Churros, PATIO Burritos and other handheld sandwiches, THE FUNNEL CAKE FACTORY funnel cakes, and several bakery brands within COUNTRY HOME BAKERS and HILL & VALLEY. For more information, please visit http://www.jjsnack.com.

*ICEE is a federally registered trademark.
©2017 The Coca-Cola Company. "MINUTE MAID", "COCA-COLA" and "FANTA" are registered trademarks of the Coca-Cola Company.
*OREO and the OREO wafer design are registered trademarks of Mondelez International group, used under license.
*Laffy Taffy is a registered trademark of Nestlé Professional and Nestlé S.A., Vevey, Switzerland.   

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SOURCE The ICEE Company