HomeBuilder.com Opens Marketing MegaCenter at International Builders'

    Business Editors/Real Estate Writers
    International Builders' Show

    ORLANDO, Fla.--(BUSINESS WIRE)--Jan. 13, 2005--HomeBuilder.com(TM), operated by Homestore, Inc. (NASDAQ:HOMS), is the official new home Web site of the National Association of Home Builders and will unveil its Marketing MegaCenter during the annual International Builders' Show in Orlando, Florida.
    The Marketing MegaCenter is a one stop shop for new home builders who want to connect with online home buyers, featuring leading online marketing tools, as well as expert marketing consultants who will be providing free marketing consultations during the show.
    Stephen Feltner, president of HomeBuilder.com, stated, "According to The 2004 National Association of Realtors Profile of Home Buyers and Sellers, 77 percent of home buyers used the Internet in their home search. Through our free marketing consultations at the International Builders' Show, we will assist builders in developing a marketing plan to cost effectively connect with home buyers online."
    HomeBuilder.com's Marketing MegaCenter is located in Booth #W3883 in the tecHOMExpo(TM).

    ABOUT HOMEBUILDER.COM

    HomeBuilder.com(TM), The First Choice For New Homes(TM), is the official new home site of the National Association of Home Builders. HomeBuilder.com is ranked as the Internet's No. 1 new home site(a), offering potential home buyers more than 75,000 models, homes and built-to-suit plans for viewing. HomeBuilder.com, operated by Homestore, Inc., provides home building professionals with the most powerful advertising and marketing solutions that present and promote new home builders locally to the largest online audience of potential new home buyers. HomeBuilder.com is the only site able to simultaneously feature its listings of new home communities on AOL, MSN and Yahoo!.

    (a) Source: comScore MediaMetrix, January-November 2004

    REALTOR(R) is a federally registered collective membership mark, which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS(R) and subscribes to its strict Code of Ethics.

--30--JC/la*

CONTACT: Homestore, Inc. Erin K. Campbell, 805-557-2303 erin.campbell@homestore.com

KEYWORD: FLORIDA INDUSTRY KEYWORD: REAL ESTATE BUILDING/CONSTRUCTION TRADESHOW PRODUCT SOURCE: HomeBuilder.com

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