HABANOS, S.A. CELEBRATED THE CHINESE NEW YEAR EXCLUSIVELY WITH THE NEW VITOLA COHIBA SIGLO DE ORO

- The Pacific Cigar Co. LTD and Infifon HK, exclusive distributors of Habanos, S.A., presented Cohiba Siglo de Oro at a multiple event held simultaneously in several Asian countries.

- This vitola will be the first to include NFC technology in its cases, which will allow aficionados to verify its authenticity and learn more details about the product.

HAVANA, Jan. 19, 2023 /PRNewswire/ -- On the occasion of the commemoration of the arrival of the Year of the Rabbit, according to the Chinese lunar calendar, Habanos, S.A. unveiled its new Cohiba Siglo de Oro vitola (54 x 115 mm long), a novel product from the Cohiba brand, the most prestigious in the world of Habanos. The leading Premium tobacco company not only wants to celebrate the arrival of the new year, but the selected vitola -Siglo de Oro– also honors the 30th anniversary of the Linea 1492, one of Cohiba's most successful.

The presentation of the new Cohiba cigar took place in an exclusive event held simultaneously in several of the main Asian markets, organized by The Pacific Cigar Co, the Exclusive Distributor of Habanos, S.A. in Asia-Pacific and Infifon HK, the Exclusive Distributor of Habanos, S.A for Mainland China. Event were hosted in Macao, Thailand, Malaysia, Cambodia, Japan, Singapore, and Hong Kong. The latter was held at the Grand Hyatt Hotel under the attentive gaze of 120 guests, including Ms. Denisse Llamos Infante, Cuba's Consul in Guangdong, China.

The new product from the leading premium tobacco company will be a limited-edition item, so only a lucky few will be able to enjoy this unique vitola. Cohiba Siglo de Oro is presented in a special box containing 18 Habanos "Totally handmade with Long Filler," after a careful selection of wrapper, filler and binder leaves from the most prestigious area, Vuelta Abajo*, in the region of Pinar del Rio*, Cuba*.

However, its limited production and the commemoration of the 30th anniversary of Cohiba's 1492 line are not the only aspects that will make this vitola unique. Cohiba Siglo de Oro will be the first Habanos, S.A. vitola to incorporate an NFC chip into its cases that aficionados can scan to verify the product's authenticity and learn more details about it.

"At present, China is the most important market in value for our business, and Cohiba is the most recognized Habanos' brand worldwide. That is why we wanted to take advantage of this occasion to present such a special vitola as Cohiba Siglo de Oro, and to showcase the implementation of NFC technology to make the experience for aficionados even more complete," Habanos, S.A. explained.

Cohiba Siglo de Oro 
Factory name: Exitosos 
Measures: 54 ring gauge x 115 mm length 
Tasting Notes:

• Cold taste, green tea tones and light hints of white pepper, with subtle earthy aromas
• Firm quality construction to the touch
• Draw: excellent

Wrapper: light-colored, smooth, with great brightness, no ribbing, oily and beautiful construction 
Burn: perfect 
Pairing:

• Harmonies: Extraordinary pairing with Havana Club 15-year-old rum and Havana Club Union rum
• With Chinese Oloong tea, it finds its soul mate, uniting 2 transcendental cultures, that of Habano and tea

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SOURCE Habanos, S.A.