H & M Hennes & Mauritz AB: Jean-Paul Goude directs a spectacular fashion show in New York to celebrate the launch of KENZO x H&M

H & M Hennes & Mauritz AB (STO:HMB)

Last night at Pier 36 in New York, KENZO x H&M made its runway debut with a spectacular show directed by fashion legend Jean-Paul Goude. Guests were invited to experience the uniquely vibrant and playful energy of the KENZO x H&M collection designed by KENZO Creative Directors, Carol Lim and Humberto Leon.

To the rhythm of a customized remix of "Express Yourself” by Sam Spiegel, dancers, beatboxers, whistlers and musicians came together to celebrate the beauty and power of individual expression. Through a unique choreography created by KENZO collaborator, Ryan Heffington the show cast presented the KENZO x H&M collection to an audience who experienced an inferno of playfulness, bold prints and vivid colours. As the show finished the celebration continued with a performance by rapper and surprise guest Ice Cube.

"Tonight was a celebration of everything we love about KENZO x H&M – it was a fun, vibrant and unexpected celebratory mix of different worlds coming together. It was a show we will never forget,” says Carol Lim and Humberto Leon, Creative Directors of KENZO.

"The launch of KENZO x H&M was truly spectacular. It was amazing to see the collection come to life with all its incredible print, colour and energy. It was such an honor to have Jean-Paul Goude direct the show and he captured the mood perfectly,” says Ann-Sofie Johansson, Creative Advisor at H&M.

The KENZO x H&M collection will be available in over 250 H&M stores worldwide, as well as online, from November 3.

Credits:

Creative Director: Jean-Paul Goude

Music Director: Sam Spiegel

Choreography: Ryan Heffington

For images and film from the event, please visit hm.com/press (http://about.hm.com/en/media/gallery/hm.html)

The video will be available during the day.

For B-roll material, please visit: http://badermedia.isebox.net/kenzo-hm-runway-show-nyc

#KENZOxHM

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has more than 4,200 stores in 64 markets including franchise markets. In 2015, sales including VAT were SEK 210 billion and the number of employees is more than 148,000. For further information, visit hm.com (http://www.hm.com).

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