18.09.2013 14:12:05
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Groupon Acquires SideTour; Terms Undisclosed - Quick Facts
(RTTNews) - Groupon Inc. (GRPN) announced the acquisition of SideTour, a marketplace that helps people discover, book and host great local activities. Terms of the deal were not disclosed.
SideTour currently offers more than 500 public and private events with more than 400 hosts using the platform. Events are intimate gatherings, averaging 12 attendees, and span food, drink, architecture, history, art and much more.
The company said that SideTour will continue to operate as a separate entity for some time, and Groupon will distribute their events to its 43 million active customers through its email, web and mobile channels. Founded in 2011, SideTour currently operates in four cities -- Chicago, New York, Philadelphia, Washington D.C. -- with plans to expand to additional markets over the next few months.
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