Google Acquires Video, Special-Effects Startup Zync Inc. - Quick Facts

(RTTNews) - Google Inc. (GOOG, GOOGL) said it has acquired video and special-effects startup Zync Inc. as the Internet giant steps up competition against Amazon.com Inc's cloud-computing business. Terms of the deal weren't disclosed.

Google said it launched a push earlier this year to get more developers and companies using its cloud platform, where users rent computing power and storage rather than buy and operate their own. Amazon Web Services is the clear leader in this market, but Google is pouring money, time and talent into an effort to catch up.

The company noted that moving Zync's service to Google's cloud service would force Zync's Hollywood clients to switch to Google from Amazon.

In May, Google acquired cloud monitoring service Stackdriver but allowed Stackdriver customers to use competing cloud platforms, including Amazon's.