Gold Flora Launches Premium Flower Brand CURRENT, Celebrating Cannabis Flavor and Genetic Expression

Curated selection of fresh and timeless flavors now available at all 15 Company owned retail locations

Indoor grown, high-quality flower provides consumers with unique experiences and distinct flavor classes including Rare Gas, Rare Fruit, Rare Haze, and Rare Dessert  

COSTA MESA, Calif., Oct. 5, 2023 /PRNewswire/ - Gold Flora Corporation, ("Gold Flora" or the "Company") (NEO: GRAM), a leading vertically-integrated California cannabis company, today announced the launch of CURRENT, the Company's newest retail brand. CURRENT was developed to meet a market demand for curated craft flower that is flavor-focused.

Crafted in four distinct flavor classes included Rare Gas, Rare Fruit, Rare Haze, and Rare Dessert, CURRENT is now available at all 15 Gold Flora retail locations, including Airfield Supply Company, Caliva, Coastal, Calma, King's Crew, Varda, Higher Level, and Deli. To celebrate the launch, Gold Flora will be giving away branded swag and hosting in-store activations at select locations. Statewide third-party retail distribution is expected to commence in November 2023.

"Current was inspired by the passion of cannabis connoisseurs and their endless search for new and rich flavors," said Phillip Hague, Chief Cultivation Officer of Gold Flora. "We are committed to growing not only high-quality indoor flower that celebrates flavor and experience but also utilizing our unique capabilities and leveraging our full vertical integration to push boundaries and innovate. This is just the beginning of our exploration into how we maximize the expression of these cultivars and we are incredibly excited about the ability to deliver our most flavorful finds with CURRENT." 

Mr. Hague continued, "We are developing a full spectrum of products that can evolve to meet a diversified consumer base. By capitalizing on our balance of scale and craft – combined with our unique ability to understand consumer insights via our growing retail network, we can fully understand and act on what California consumers want, then grow it, package it, and distribute it with speed and confidence."  

For more information on Gold Flora Corporation, visit: www.ir.goldflora.com.

Gold Flora Corporation is a female-led, vertically-integrated cannabis leader that owns and operates a robust portfolio of nine cannabis brands, which are sold through its 15 retail dispensaries and, through its Stately Distribution business, to retailers throughout California. Its retail operations include Airfield Supply Company, Caliva, Coastal, Calma, King's Crew, Varda, Deli, and Higher Level.

Gold Flora Corporation operates an indoor cultivation canopy of approximately 72,000 square feet across three facilities in its Desert Hot Springs campus. The Company can expand further adding approximately 240,000 square feet on already entitled additional acreage. Importantly this opportunity is unique and can be timed to meet market demand. The current 200,000 square-foot campus also houses the company's manufacturing and extraction facilities, as well as Stately Distribution. The centralized location provides for optimal security and logistic benefits and protects product as it moves though the Company's overall pipeline.

With hubs throughout the state, the Company distributes many prominent brands, including its own premium lines of Gold Flora, Monogram, Caliva, Mirayo by Santana, Cruisers, Roll Bleezy, Sword & Stoned, Aviation Cannabis, and Jetfuel Cannabis. Third party brands are increasingly contacting the Company in search of reliable input sources and established distribution.

References to information included on, or accessible through, websites and social media platforms do not constitute incorporation herein by reference of the information contained at or available through such websites or social media platforms, and the reader should not consider such information to be part of this press release.

For the latest news, activities, and media coverage, please visit www.goldflora.com.

This press release contains "forward-looking information" within the meaning of applicable Canadian securities legislation and the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements relate to the expectations or forecasts of business, operations, financial performance, prospects, and other plans, intentions, estimates and beliefs, and may include statements regarding Gold Flora's expected financial condition and performance, the current and projected market, and growth opportunities for the company. Words such as "expects," "continue," "will," "anticipates," and "intends," or similar expressions, are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. These forward–looking statements are based on Gold Flora's current projections and expectations about future events and financial trends that it believes might affect its financial condition, results of operations, prospects, business strategy and financial needs, and on certain assumptions and analysis made by it in light of the experience and perception of historical trends, current conditions and expected future developments and other factors it believes are appropriate. Forward-looking information and statements involve and are subject to assumptions and known and unknown risks, uncertainties, and other factors which may cause actual events, results, performance, or achievements to be materially different from future events, results, performance, and achievements expressed or implied by forward looking information and statements herein. Although Gold Flora believes that any forward-looking information and statements herein are reasonable, in light of the use of assumptions and the significant risks and uncertainties inherent in such information and statements, there can be no assurance that any such forward-looking information and statements will prove to be accurate, and accordingly readers are advised to rely on their own evaluation of such risks and uncertainties and should not place undue reliance upon such forward-looking information and statements. Any forward-looking information and statements herein are made as of the date hereof and, except as required by applicable laws, Gold Flora does not assume any obligation to update or revise any forward-looking information or statements contained herein or to update the reasons that actual events or results could or do differ from those projected in any forward-looking information and statements herein, whether as a result of new information, future events or results, or otherwise.

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SOURCE Gold Flora Corporation