24.08.2016 05:14:18

Gillette Files Lawsuit Against Edgewell On 3-bladed Private Label Razors

(RTTNews) - Procter & Gamble Co. (PG), through its wholly owned subsidiary The Gillette Company, filed a lawsuit in U.S. District Court in the Southern District of New York against Edgewell Personal Care (EPC), a manufacturer of shaving products.

The lawsuit focuses on Edgewell's 3-bladed private label razors, which are sold in major retail outlets throughout the U.S. The complaint alleges deceptive acts and practices, false advertising, unfair competition, and patent infringement by Edgewell.

The lawsuit targets false claims made against Gillette MACH3®, one of the most iconic and trusted brands ever built in the shaving category. It also challenges multiple patent violations.

Responding to the Lawsuit, Edgewell Personal Care said that it believes P&G's allegations have no basis. Gillette's MACH3 patents have expired and Edgewell is confident in the quality and performance of itsprivate label products.

Edgewell noted that it will vigorously defend itself against these meritless claims and will continue to support its valued customers around the world.

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Edgewell Personal Care Co 27,40 -9,87% Edgewell Personal Care Co
Procter & Gamble Co. 162,12 -0,12% Procter & Gamble Co.