19.06.2006 13:00:00
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Gemstar-TV Guide Names Alan Cohen Executive Vice President and Chief Marketing Officer
"As a consumer facing company, in a rapidly changing mediaindustry, the marketing of our corporate brand, and our collection ofbusinesses, is becoming increasingly important. I'm pleased that Alanwill be joining our senior management team to lead the effort todevelop marketing initiatives and alliances that will help grow ourbusiness across the multiple platforms in which we operate," said Mr.Battista. "Alan's background in brand management is also important asmanaging the growth and evolution of the TV Guide brand is fundamentalto our long-term success."
In addition to oversight of all corporate marketing functions, Mr.Cohen will have responsibility for brand management, licensing andmerchandising, and corporate research. He will work closely with themarketing teams at the various Gemstar-TV Guide divisions in thedevelopment of the corporate brand, and in the formation of strategicmarketing partnerships that will operate across platforms.
Mr. Cohen said, "TV Guide is one of the most recognizable consumerbrands, and I'm looking forward to the challenge of enhancing itsvalue across all of our businesses."
Since 2004, Mr. Cohen served as CMO for Napster, where he oversawall marketing efforts during and after the launch of the world's firstportable music subscription service. He was responsible for brandingand company positioning, advertising, promotion, customer retention,and brand public relations. Before joining Napster, Mr. Cohen was asenior partner and executive group director for Ogilvy & MatherWorldwide, responsible for all North American retail activities andcorporate brand advertising for BP, one of the agency's largest globalclients.
From 2000-2002, Mr. Cohen oversaw all marketing efforts andcustomer care as chief marketing officer of uBid.com, the secondlargest online auction website. Previously, he spent nearly a decadeat Jim Beam Brands, where as vice president of brand management, hewas responsible for leading all U.S. marketing activities for thecompany's portfolio of consumer brands including Jim Beam andDeKuyper. Prior to Jim Beam, Mr. Cohen spent five years at DDB NeedhamWorldwide.
Mr. Cohen holds a B.S. in Accounting from Northern IllinoisUniversity and an M.B.A. from Indiana University. He and his familyreside in Southern California.
About Gemstar-TV Guide
Gemstar-TV Guide International, Inc. (the "Company") (NASDAQ:GMST) is a leading media, entertainment and technology company thatdevelops, licenses, markets and distributes technologies, products andservices targeted at the television guidance and home entertainmentneeds of consumers worldwide. The Company's businesses include:television media and publishing properties; interactive program guideservices and products; and technology and intellectual propertylicensing. Additional information about the Company can be found atwww.gemstartvguide.com.
This news release may contain forward-looking statements withinthe meaning of the Private Securities Litigation Reform Act of 1995,as amended. Any such forward-looking statements are not guarantees offuture performance or results and involve risks and uncertainties thatmay cause actual performance or results to differ materially fromthose in the forward-looking statements, including risks anduncertainties related to the transformation of our TV Guide magazinepublishing business; timely availability and market acceptance ofproducts and services incorporating the Company's technologies andcontent; our investment in new and existing businesses, including TVGuide magazine, TV Guide Spot and TV Guide Mobile; the impact ofcompetitive products, services and pricing; ongoing and potentialfuture litigation; and the other risks detailed from time to time inthe Company's SEC reports, including the most recent reports on Forms10-K, 10-Q and 8-K, each as it may be amended from time to time. TheCompany assumes no obligation to update these forward-lookingstatements.
Note to Editors: Gemstar, TV Guide, TV Guide Spot and TV GuideMobile are trademarks or registered trademarks of Gemstar-TV GuideInternational, Inc. and/or its subsidiaries. The names of othercompanies, products and services used herein are for identificationpurposes only and may be trademarks of their respective owners.
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