12.12.2005 13:00:00
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Gauntlet(R): Seven Sorrows(TM) Slashes Its Way into Stores; Backed by a Major Marketing Campaign, Gauntlet: Seven Sorrows Brings the Hack-n-Slash Action Online for the First Time
"The Gauntlet franchise has been making gamers' thumbs blister andache for years with its 4 player co-op and intense hack-n-slashcombat, and Seven Sorrows absolutely takes the addictive core gameplayto the next level," said Steve Allison, chief marketing officer,Midway. "While staying true to the franchise's roots, Gauntlet: SevenSorrows also features a deeper gameplay mechanic that allows playerprogression, all-new combos and attacks, and for the first time ever,takes it all online."
Gauntlet: Seven Sorrows' Major Marketing Campaign includes:
-- Aggressive online campaign to top-tier enthusiast and
mainstream consumer sites including Gamespot.com, Gamepro.com,
IGN.com, Shockwave.com, RPGamer.com, GameRevolution.com and
WWE.com, among others.
-- Print advertising campaign across multiple major video game
and consumer publications including, Official Xbox Magazine,
Game Informer, PlayStation Magazine, Official PlayStation
Magazine, Electronic Gaming Monthly, Dragon, Realms of
Fantasy, DC Comics Adult, Marvel and WWE SmackDown.
-- National pre-sell programs at select game retailers, where
gamers can pre-order a copy of Gauntlet: Seven Sorrows and
receive a limited edition animation cell featuring the four
heroes of Gauntlet: Seven Sorrows.
-- Dedicated web presence at www.gauntletsevensorrows.com, the
official website of Gauntlet: Seven Sorrows.
-- Participation in consumer oriented events & tours such as:
-- Game Live's 2005 College Tour (25 colleges nationwide)
-- IGN Live (Oct. 22 & 23 -- Anaheim Convention Center)
-- GameSpot's G.A.M.E., The Game's and Music Experience
(December 2005)
-- National television advertising campaign
Top-Tier Media Feedback:
-- "We did this over and over until our thumbs bled, just like in
the original arcade classic." -- IGN.com
-- "The thrill in Seven Sorrows is hack'n'slash gameplay at its
best with buxom ladies, hardened warriors, powerful wizards
and unrelentingly satisfying combat." -- Game Informer
-- "... the game looks to breath new life into one of gaming's
most well-known series." -- TeamXbox.com
-- "It's what you would think of if someone told you a new
Gauntlet was coming...level after level of hack'n'slash
gameplay with all kinds of crazy environments, enemy
generators, leveling-up and big bosses." -- 1up.com
About Gauntlet: Seven Sorrows
The legendary arcade classic, Gauntlet, returns bringing back theall-time fan favorites; addictive cooperative game play and theintuitive hack-and-slash style, and for the first time ever, takes itall online. Breathing new life into four classic heroes, the Elf,Warrior, Wizard and Valkyrie, Gauntlet(R): Seven Sorrows(TM) is packedwith fantasy fighting action, with each of the main charactersfeaturing multiple weapons skills that are unique to their class.
About Midway
Midway Games Inc. (NYSE:MWY), headquartered in Chicago, Illinois,with offices throughout the world, is a leading developer andpublisher of interactive entertainment software for major videogamesystems and personal computers. More information about Midway and itsproducts can be found at www.midway.com.
MIDWAY and the Midway logos are trademarks of Midway AmusementGames, LLC. GAUNTLET and GAUNTLET: SEVEN SORROWS are trademarks ofMidway Games West Inc. Used by permission. "PlayStation" and the "PS"Family logo are registered trademarks of Sony Computer EntertainmentInc. Xbox is a registered trademark of Microsoft Corporation in theUnited States and/or other countries. All other trademarks are theproperty of their respective companies. Midway has provided theGamespot.com, Gamepro.com, IGN.com, Shockwave.com, RPGamer.com,GameRevolution.com, WWE.com, TeamXbox.com, and 1up.com links solely asa convenience for you. The information on these sites has beenprepared by third parties, and Midway does not monitor, endorse, oraccept responsibility for the content on non-Midway sites.
"This press release contains "forward-looking statements" withinthe meaning of the Private Securities Litigation Reform Act of 1995concerning future business conditions and the outlook for Midway GamesInc. (the "Company") based on currently available information thatinvolve risks and uncertainties. The Company's actual results coulddiffer materially from those anticipated in the forward-lookingstatements as a result of these risks and uncertainties, including,without limitation, the financial strength of the interactiveentertainment industry, dependence on new product introductions andthe ability to maintain the scheduling of such introductions, theconsole platform transition and other technological changes,dependence on major platform manufacturers and other risks more fullydescribed under "Item 1. Business -- Risk Factors" in the Company'sAnnual Report on Form 10-K for the year ended December 31, 2004, andin the more recent filings made by the Company with the Securities andExchange Commission. Each forward-looking statement, including,without limitation, financial guidance, speaks only as of the date onwhich it is made, and Midway undertakes no obligation to update anyforward-looking statement to reflect events or circumstances after thedate on which it is made or to reflect the occurrence of anticipatedor unanticipated events or circumstances."
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