FrieslandCampina Spreads the 'Goodness of Dairy' to Singapore's Heartlands

SINGAPORE, July 23, 2017 /PRNewswire/ -- FrieslandCampina, one of the world's leading dairy companies today shared the 'Goodness of Dairy' with the residents of Sembawang as part of the Community Sports Day, organised by the People's Association Community Sports Club (CSC) Council.

More than 350 residents from the Sembawang division participated in this morning's event. Held at Wellington Primary School, the event was graced by Singapore's Coordinating Minister for Infrastructure and Minister for Transport, Mr Khaw Boon Wan, who is also the Grassroots Adviser to Sembawang GRC Grassroots Organisations.

The Sembawang division is the first grassroots community where FrieslandCampina will be promoting the importance of nutrition as part of a healthy lifestyle. The Company will also be educating the community on the importance of milk as it is widely recommended as a good source of nutrients, such as calcium[1]. 

Residents at the Community Sports Day event were given nutrition and recipe guides, and treated to free smoothies, in effort to demonstrate and educate them on the ease of incorporating milk and dairy into daily diets. Residents were able to choose between two low fat, no added sugar options, which drove home the importance of healthy eating and nutritious diets.

A special photo booth was also set up for participants to capture their memories from a day of fun and games with their families and neighbours.

Mr. Piet Hilarides, Chief Operating Officer, Consumer Products Asia, FrieslandCampina said: "We are delighted to support the People's Association at the Sembawang Community Sports Day to share the goodness of dairy with Singaporeans. This event provides an excellent avenue from which we can remind everyone that dairy has a role in balanced nutrition, and that healthy eating must be accompanied by active lifestyles.  FrieslandCampina believes that we can play a leading role in Singapore's health agenda by supporting the government's efforts to encourage people to get active and to eat healthily."

Mr. Jeffrey Ng Boo Wui, PBM, Chairman of Sembawang Community Sports Club said: "The Community Sports Day brings residents in the heartlands closer to sports, helping them to make new friends and strengthen their bonds with neighbours. We are pleased to have the support of FrieslandCampina for this year's event in Sembawang. We hope that residents have enjoyed the opportunity to participate with their families and neighbours in a day of fun-filled sports and games."

The Community Sports Day is an annual event that aims to connect residents through sports.  The event is also an opportunity to promote healthy living among residents. 

[1] Health Promotion Board, My Health Hub

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About Royal FrieslandCampina

Every day Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. With annual revenue of 11.3 billion euros, FrieslandCampina is one of the world's largest dairy companies, supplying consumer and professional products, as well as ingredients and half-finished products to manufacturers of infant & toddler nutrition, the food industry and the pharmaceutical sector around the world. FrieslandCampina has offices in 33 countries and over 22,000 employees, and its products are available in more than 100 countries. The Company is fully owned by Zuivelcooperatie FrieslandCampina U.A, with over 19,000 member dairy farmers in the Netherlands, Germany and Belgium -- making it one of the world's largest dairy cooperatives.

For more information please visit: www.frieslandcampina.com.

About FrieslandCampina Consumer Products Asia

FrieslandCampina Consumer Products Asia comprises of operating companies that are active in the consumer products segment in Asia. Over the last 90 years, FrieslandCampina's consumer products brands have acquired market leading positions in many countries across the region. The Company has expanded its range of products to include: condensed milk, infant and children's nutrition, dairy drinks, yoghurt and dessert. The Company's leading brands include: Dutch Lady, Foremost, and Frisian Flag.

FrieslandCampina Consumer Products Asia has over 6,000 employees working in nine markets across the region: Hong Kong, Indonesia, Malaysia, Myanmar, Pakistan, the Philippines, Singapore, Thailand and Vietnam. As one of the region's largest dairy companies, FrieslandCampina spreads the goodness of dairy by actively contributing to food and nutrition security initiatives across the region, and is committed to being a responsible business with the goal of creating a sustainable future for the business and communities that it serves.

For more information please visit: www.frieslandcampina.com/en/countries/frieslandcampina-asia

Photo - https://photos.prnasia.com/prnh/20170723/1904799-1

SOURCE FrieslandCampina