Food, Decor and Lifestyle with a Latin Vibe on the Menu for New Show Featuring Spanish TV Personality Ingrid Hoffmann on DIRECTV PARA TODOS(R)

Creating one of the first-ever food, decor and lifestyletelevision shows for Hispanics in the United States, Latin TVpersonality Ingrid Hoffmann is bringing her signature Hispanic flairand cuisine to DIRECTV PARA TODOS(R) programming customers with thelaunch of "Delicioso with Ingrid Hoffmann." The new half-hour showwill be air beginning today, Wednesday, September 14, on AccessoVIP(TM) channel 400 as an exclusive for DIRECTV PARA TODOS customers.

A popular Hispanic celebrity both in the United States and LatinAmerica, Hoffmann is best known here for her innovative and fun foodand decor ideas and creations that she offers in an eight-page monthlyfeature in Buenhogar (the Spanish version of Good Housekeeping) andbi-weekly segments on Univision's Despierta America, the highest-ratedSpanish morning TV show in the country. Her cooking, decor and fashionsavvy draws comparisons to Martha Stewart, but with an unmistakableHispanic vibe.

Hoffmann's new "Delicioso" (Spanish for delicious) premieres onDIRECTV PARA TODOS in the United States following a successful run onHearst Entertainment's Cosmopolitan Network throughout Latin Americaand the Caribbean. Now in production for its second season, the showwill regularly air during daytime and primetime hours every Wednesdaysix times throughout the course of the day. Complementing the launchof the Spanish-language show, which will be a one-of-a-kind showcaseof Hoffmann's trademark tips and ideas, is the launch of thehttp://www.deliciosotv.com website featuring an archive of many of hermost loved recipes and suggestions.

"Delicioso helps busy Hispanic women enjoy and celebrate the zestfor life that has become one of the calling cards of our culture inthe U.S.," said Hoffmann. "In addition to the Latin-inspired food,style and decor tips that I'm known for, it offers a variety of ideasfor entertaining, shopping, beauty and even dating that are provenwinners."

The show is filmed in Miami, the undisputed capital of Latino coolwhich Hoffmann has called home for the last 20 years. In the premiereepisode, entitled "Coco Loco," she focuses on a tropical theme for anoutdoor party with minimal fuss and maximum fun. Every episodeillustrates tips and ideas for a specific occasion, includingbreakfast in bed, Sunday brunch, afternoon barbeque, girls-onlyget-together, and other special gatherings with friends and family.Hoffmann also welcomes celebrity guests, including distinguished chefsand TV/film stars, to share their own personal tips and ideas forliving life to the fullest with a Hispanic spirit.

About Ingrid Hoffmann

While Ingrid Hoffmann is best known in the United States for herfood and decor contributions to the leading national Spanish-languageTV morning show and a monthly magazine, she is known in Colombia andthroughout Latin America as a beautiful and talented star of manypopular TV soap operas and shows. In fact, by the age of 20 she hadalready appeared in Colombia in 16 soap operas, four theaterproductions and several TV commercials for Coca Cola, the nationallottery and various home products.

In addition to acting, Hoffmann has a passion for food and style,and she moved to Miami in 1985 to open a fashion boutique and later aninternationally recognized restaurant. The boutique, La Capricieusebecame an instant hit among Miami fashionistas and internationalmegastars, including Madonna, Sylvester Stallone and Demi Moore. Uponselling the business, she opened a restaurant dubbed Rocca that becameMiami's first eatery to feature table-top cooking on heated lavarocks. The restaurant became an instant sensation, and it was featuredas one of the area's finest in Robin Leach's "Lifestyles of the Rich &Famous."

Soon after opening the restaurant, Hoffmann became a contributingwriter for Buenhogar, the Spanish version of Good Housekeeping and oneof the largest domestic Spanish monthly magazines, and her eight-pagefood and decor column has gone on to become one of the publication'smost popular features.

By combining her acting and broadcast talents with her passion forLatin-inspired cuisine, Hoffmann began hosting a cooking segment on alocal Miami-area TV show in 2002. She quickly caught the attention ofexecutives at Spanish-language TV network Univision, which soonthereafter gave her a bi-weekly cooking and style segment on DespiertaAmerica, one of the network's most popular daily shows and the leadingSpanish morning show in the country.

The launch of "Delicioso with Ingrid Hoffmann" on DIRECTV isexpected to help propel her popularity to new heights.

About DIRECTV, Inc.

DIRECTV is the nation's leading digital television serviceprovider with more than 14.6 million customers. DIRECTV, the CycloneDesign logo and DIRECTV PARA TODOS are registered trademarks ofDIRECTV, Inc. DIRECTV (NYSE:DTV), a world-leading provider of digitalmultichannel television entertainment services, is approximately 34percent owned by News Corporation Ltd.

About DIRECTV PARA TODOS(R) Programming

Launched in October 1999, the DIRECTV PARA TODOS service offersthe most comprehensive Spanish- and English-language programmingavailable at an affordable price. The service provides access to morethan 50 Spanish-language channels(a) including sports, movies, music,news and educational networks and 210 English-language channels ofDIRECTV(R) programming, featuring the largest selection of pay perview choices and sports programming available. (a) IncludesEnglish-language broadcast channels with alternate Spanish audio.

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