Floor Coverings Industry Trends

LONDON, Jan. 12, 2017 /PRNewswire/ -- ABSTRACT

SUMMARY OF MAJOR FINDINGS
The U.S. floor coverings market is estimated to increase 4.2% in dollars and 2.9% in square feet during 2016. Growth is being led by gains in the the builder and commercial markets. Residential replacement sales, however, are estimated to strengthen somewhat during 2016. Currently, builder purchases are benefiting from stronger gains in single-family home construction. Commercial markets are being led by gains in the hospitality, corporate office, and amusement markets. At the same time, consumer purchases are receiving a boost from stronger income gains and higher home prices. Both trends give homeowners confidence to invest in new flooring. However, consumer purchases are estimated to lag overall industry growth. Hard surface flooring purchases also continue to outpace overall industry trends as residential and commercial users move away from the use of wall-to-wall carpet. Ceramic tile, engineered wood flooring, and luxury vinyl tile are leading the way. Commercial users are also increasing their use of carpet tile. The U.S. floor coverings industry, however, remains highly competitive as U.S- and foreign-based manufacturers invest in new domestic production capacity, while import penetration levels continue to grow. The intense competitive environment could lead to additional acquisition activity in the U.S. flooring industry.

FLOORING SECTOR TRENDS
Catalina Research uncovered these findings in our in-depth 235-page report on U.S. floor coverings industry trends and an analysis of end-use markets. U.S. shipments, exports, imports, and price trends are evaluated for carpet and area rugs, wood flooring, ceramic tile, vinyl sheet and floor tile, other resilient flooring, laminate flooring, and stone flooring. Soft surface floor covering sales are further segmented into wall-to-wall carpet, carpet tile, and area rugs. Data is in dollars and square feet. Import sales are tracked by major country of origin, which uncover the inroads made by Chinese and other foreign-based manufacturers. U.S. export shipments are analyzed by major country of destination.

PROFIT MARGINS AND THE COMPETITIVE ENVIRONMENT
In addition, Catalina Research investigated the cost structure and profit margins of U.S. floor coverings plants. Data trends are compiled for material, labor, and capital inputs. As part of this analysis, Catalina Research profiled 16 leading U.S. manufacturers, compiled company sales and profit margins, and calculated company market shares. Market shares were also calculated for the soft and hard surface flooring sectors. Company profiles cover product lines, manufacturing and distribution, capital investments, acquisitions, and new products.

END-USE MARKET ANALYSIS
Catalina investigates the industry's end-use markets in three separate sections: Residential Replacement Sales, Builder and Manufactured Home Producer Purchases, and Commercial and Transportation Equipment Markets. Each section evaluates end-use market sales trends, purchases by flooring type, share of total flooring sales, and floor coverings share of inputs for each end-use market. For example, Catalina examines flooring material's share of total builder spending and the average value per square foot of flooring purchased. For the residential replacement market, Catalina Research tracks the number of replacement jobs for hard surfaces and wall-to-wall carpet. This data was used to estimate the spending and square footage for each type of job. Existing home sales, housing characteristics, and household income and demographics are analyzed to evaluate the drivers of residential replacement demand. A similar analysis was conducted for the builder and manufactured home markets. In this section, Catalina analyzed new home completions, total square footage built, housing starts and permits to uncover opportunities in this market. For commercial markets, Catalina tracked flooring purchases for new construction and remodeling projects. Construction spending by type of building and region was analyzed as part of this process. Catalina also segmented the commercial soft surface market into wall-to-wall carpet and carpet tile sales.

SUBJECT MATTER

1.U.S. FLOOR COVERINGS INDUSTRY TRENDS (1987-2021)
Market sales in dollars and square feet and average prices by product sector:
Carpet and area rugs
Ceramic tile
Wood flooring
Stone flooring
Vinyl sheet and floor tile
Other resilient flooring
Laminate flooring
End-use market sales and factors driving demand
Source of supply and U.S.-made versus imported product prices

2.U.S. INDUSTRY SHIPMENTS AND AVERAGE SELLING PRICES (1987-2016)
Wall-to-wall carpet
Carpet tile
Area rugs
Carpet and rugs: tufted, woven, and other
Vinyl sheet and floor tile
Other resilient flooring
Ceramic tiles
Wood flooring
Laminate flooring

3.U.S. IMPORT And EXPORT TRENDS (1987-2016)
International trade by flooring material
Imports' share of U.S. sales
Exports' share of U.S. shipments
Import/export price trends
Imports by country of origin
Import shipping costs and tariff charges
Exports by country of destination

4.U.S. FLOOR COVERINGS PLANT COST STRUCTURE AND PROFITABILTY (1992-2015)
Number of plants and shipments
Payroll and material costs
Profit margins
Material input price trends
Capital expenditures
Select company capital projects
Cost structure by industry sector

5. U.S RESIDENTIAL REPLACEMENT MARKET (1997-2016)
Purchases by flooring material
Share of total flooring sales
Share of residential improvements
Number of homeowner hard surface and wall-to-wall carpet replacement jobs
Residential wall-to-wall carpet and area rug markets
Homeowner spending for DIY/BIY purchases versus contractor purchases
Replacement jobs by square foot
Characteristics of existing housing units
Existing home sales and by region
Interest rates, personal income, and household demographics

6.U.S. BUILDER MARKET AND MANUFACTURERED HOME PRODUCER PURCHASES (1997-2016)
Purchases by flooring material
Share of flooring sales/builder inputs
Purchases per home completed
Purchases per manufactured home
Average cost per square foot
Housing starts and permits
Regional builder market analysis
New housing unit characteristics
New home average size and price
Total square feet of new housing built
Top U.S. builder home closings

7. U.S. COMMERCIAL FLOOR COVERINGS MARKET (1997-2016)
Purchases by flooring material
Share of flooring sales
Share of contractor inputs
Purchases for new construction
Purchases for remodeling projects
Distribution of remodeling flooring purchases by contractors/property managers, Main Street commercial, and government
Wall-to-wall carpet versus carpet tile sales
Construction spending by type of building
Construction spending by region
Transportation equipment market
Transportation equipment production

8.U.S. COMPETITVE ENVIRONMENT (2010-2016)
Top 16 company market shares
Soft and hard surface flooring company market shares
Sales and profit trends for six companies

9.COMPANY PROFILES AND STRATEGIC DEVELOPMENTS FOR:
Armstrong
Beaulieu of America
Congoleum
Crossville
The Dixie Group
Engineered Floors
Interface
Internacional de Ceramica
Lumber Liquidators
Mannington Mills
Milliken
Mohawk
Mullican
Oriental Weavers
Shaw
Tarkett

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