31.03.2005 15:30:00

FindWhat.com, Inc. Expands its Partnership Network; AdRevenue Xpress P

FindWhat.com, Inc. Expands its Partnership Network; AdRevenue Xpress Provides Immediate Revenue Opportunities to All Web Publishers


    Advertising Writers/Business Editors/Marketing Writers

    FORT MYERS, Fla.--(BUSINESS WIRE)--March 31, 2005--FindWhat.com, Inc. (NASDAQ:FWHT), a global leader in developing and providing performance-based marketing and commerce enabling services, announced today the expansion of AdRevenue Xpress(TM) (ARX) to all web publishers, regardless of whether they currently advertise with FindWhat.com, and regardless of the amount of traffic a publisher's site receives.
    "FindWhat.com's commitment to help small-to-medium size businesses grow is fully evident in the expansion of our already successful AdRevenue Xpress program," said Phillip Thune, president and chief operating officer for FindWhat.com. "Fundamentally, ARX provides web publishers an easy way to monetize website traffic. So not only can web publishers earn extra revenue, they can also fine tune their implementation to maximize opportunities with a robust set of reporting tools and metrics that measure keyword performance."
    "We listened carefully to what publishers said they needed to be successful," Thune said. "As a result, ARX gives web publishers more control and flexibility on how listings appear. Publishers select how they want relevant ads to appear rather than being limited to an automated contextual solution. With ARX, web publishers also have the choice on whether or not to use FindWhat.com branding."
    "As a small business owner, AdRevenue Xpress provides a great source of new revenue," said Michael Donohoe, president of webhuntitdown.com. "FindWhat.com will either send us a check, remit payment through PayPal, or, if we so choose will contribute an additional 10 percent if we transfer those funds into our advertising account. Either way, ARX helps my business by growing revenues and extending my advertising budget."
    For more information on ARX and other FindWhat.com partner programs, visit the "Partner with Us" section at http://www.findwhat.com/content/partner/index.asp.

    About FindWhat.com, Inc.(R)

    FindWhat.com creates and offers proprietary performance-based and commerce-enabling marketing services that help businesses of all sizes throughout the business cycle in reaching prospects, converting prospects to customers and then retaining those customers. Its marketing division creates online marketplaces where buyers are introduced to sellers at exactly the right moment, when they are searching for products and services on the Internet; this introduction is based on a bid-for-position, pay-per-click and pay-per-call (U.S. only), keyword-targeted advertising service. FindWhat.com offers this service directly to advertisers through the FindWhat.com Network(TM) in the U.S., the Espotting Network in Europe and offers a private label version of this service to large companies and portals worldwide, including Lycos and Mitsui & Co., Ltd. FindWhat.com also operates a merchant services division which includes Miva(R), a leading online platform of software and services for small to medium-sized enterprises (SMEs). With its easy-to-use, highly customizable and integrated browser-based point and click business creation software and a vast partner network, Miva is focused on helping to create and enhance online business and marketing services for SMEs. Additionally, FindWhat.com has a primary traffic division, which is focused on building world-class, consumer-facing Internet solutions that can be offered to distribution partners in the FindWhat.com and Espotting Networks, to private label partners and to other online publishers. The primary traffic division includes Comet Systems, a leading provider of connected desktop consumer software. More information on FindWhat.com is available at http://www.FindWhat.com.

    Forward Looking Statements

    This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2004. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com's actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein.

    (R)Registered trademark of FindWhat.com, Inc.
    (TM)Trademark of FindWhat.com, Inc.
    All other trademarks property of their respective owners

--30--PP/mi*

CONTACT: FindWhat.com, Inc., Fort Myers Michelle Craft, 239-561-7229 Michelle.Craft@FindWhat.com

KEYWORD: FLORIDA NEW YORK INDUSTRY KEYWORD: PUBLISHING ADVERTISING/MARKETING INTERNET E-COMMERCE PRODUCT SOURCE: FindWhat.com, Inc.

Copyright Business Wire 2005

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