22.08.2013 15:00:00
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Electronics Lead the Way in Online Back-to-School Shopping
SALT LAKE CITY, Aug. 22, 2013 /PRNewswire/ -- According to an Overstock.com (NASDAQ: OSTK) survey, nearly 25 percent of all back-to-school shopping will take place online this year, with electronics purchases leading the way.
(Logo: http://photos.prnewswire.com/prnh/20120110/LA33954LOGO)
The survey also showed:
- 49 percent of back-to-school shoppers intend to spend the same amount as last year, while 19 percent expect to spend more and 32 percent expect to spend less.
- 27 percent expect to purchase electronics.
- 65 percent of electronics purchases will take place online.
- Parents will spend $308 on electronics for their students.
- 60 percent of respondents plan to buy clothing for their students, mostly in brick and mortar stores.
- Parents will spend $210 on clothing for girls and $166 on clothing for boys.
- 20 percent of respondents' children wear uniforms to school.
The survey took place between July 30 and Aug. 7, 2013 and included 408 respondents.
About Overstock.com
Overstock.com (NASDAQ: OSTK) is an online discount retailer based in Salt Lake City, Utah that sells a broad range of products including furniture, rugs, bedding, electronics, clothing, jewelry and cars. Worldstock.com, a fair trade department dedicated to selling artisan-crafted products from around the world offers additional unique items. Main Street Revolution supports small businesses across the United States by providing them a national customer base. The Nielsen State of the Media: Consumer Usage Report placed Overstock.com among the top five most visited mass merchandiser websites in 2011. The NRF Foundation/American Express 2011 Customer Choice Awards ranked Overstock.com #4 in customer service among all U.S. retailers. Overstock.com sells internationally under the name O.co. Overstock.com (http://www.overstock.com and http://www.o.co) regularly posts information about the company and other related matters under Investor Relations on its website.
Overstock.com®, O.co®, Worldstock Fair Trade® and Club O Rewards® are registered trademarks of Overstock.com, Inc. O.info™, Club O™, Club O Dollars™ and Your Savings Engine™ are trademarks of Overstock.com, Inc. All other trademarks are the property of their respective owners.
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, statements regarding future online purchases. Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements contained herein may be found in the Company's Form 10-Q for the quarter ended June 30, 2013 which was filed with the SEC on July 25, 2013, and any subsequent filings with the SEC.
SOURCE Overstock.com
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