Electrolux: Morten Falkenberg New Head of Floor Care and Small Appliances

Falkenberg succeeds Magnus Yngen, who was appointed head of MajorAppliances Europe in October 2006. Prior to joining Electrolux in 2003Falkenberg held senior positions at Carlsberg, TDC Mobile and CocaCola. He holds a bachelor's degree in business from the CopenhagenSchool of Economics and Business Administration.

About the Electrolux Group Electrolux is a global leader in homeappliances and appliances for professional use, selling more than 40million products to customers in 150 countries every year. The companyfocuses on innovations that are thoughtfully designed, based onextensive consumer insight, to meet the real needs of consumers andprofessionals. Electrolux products include refrigerators, dishwashers,washing machines, vacuum cleaners and cookers sold under esteemedbrands such as Electrolux, AEG-Electrolux, Zanussi, Eureka andFrigidaire. In 2005, Electrolux had sales of SEK 100 billion and57,000 employees. For more information, visithttp://www.electrolux.com/press.

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