EA's Madden '95 and NHL '95 Now Available on TV Games

EA's Madden '95 and NHL '95 Now Available on TV Games

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    News Editors/Sports Editors
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    MALIBU, Calif.--(BUSINESS WIRE)--Jan. 4, 2005--Two of the most exciting games from EA SPORTS(TM), Madden '95 and NHL(R) '95, are now available for sports fans and gamers with EA SPORTS TV Games(TM) from JAKKS Pacific, Inc. (Nasdaq:JAKK) -- now at retailers nationwide. EA SPORTS TV Games is a plug-it-in and play gaming system that contains both Madden '95 and NHL '95 videogames in a single controller.
    All that is needed are batteries and a TV -- no videogame consoles or gaming cartridges are required. Simply plug EA SPORTS TV Games into the A/V jacks of any standard television set, turn it on and play! The lightweight, compact, all-inclusive controller has all the hardware and software built right in. This technology allows sports gaming fans to enjoy their favorite EA SPORTS games with just one single purchase.
    EA SPORTS TV Games is one of the first TV Games units with built-in memory to allow gamers to save season progress, create a team, and store game and team data throughout each season. EA SPORTS TV Games also comes in a 2-player unit so gamers can go head to head in competition!
    Additional EA SPORTS TV Games features:

Madden '95:

- 28 League teams, The All-Madden Team and two unlockable teams - Over 70 plays, including 44 Madden-designed defensive plays - Three Game Modes: Exhibition, Season and Playoffs - Read and react to offensive holes and defensive pursuit angles

NHL '95:

- Five Game Modes: - Practice: Play 2 on 2-jam mode with just 4 skaters grinding it out on the ice - Season: Compile team and player stats throughout an entire 84-game season - Playoffs: Battle against the league's best to claim the Stanley Cup - Shoot Out: 1 on 1 match up - Exhibition Matches - Trade or create players between teams or create-your-own NHL super star - In-depth statistics, trades, and player creation

    EA SPORTS TV Games retails for approximately $24.99 for the single controller and $34.99 for the 2-player unit, and is now available at mass merchants, electronics, toy and specialty retailers nationwide.
    JAKKS Pacific's TV Games line is included in multiple best toy lists this holiday season, including Toy Wishes' Hot Dozen List, Toys "R" Us' Joy List, Wal Mart's 12 Toys of Christmas, KB Toys' Hot Holiday List, AOL Kids Top Toy List and more. For more information on JAKKS' TV Games, go to www.jakkstvgames.com.

    About Electronic Arts Inc.:

    Electronic Arts Inc., headquartered in Redwood City, Calif., is the world's leading interactive entertainment software company. Founded in 1982, EA posted revenues of $2.96 billion for fiscal 2004. The company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers and the Internet. In 2003, EA had 27 titles that sold more than one million copies. Electronic Arts markets its products under three brand names: EA SPORTS(TM), EA GAMES(TM) and EA SPORTS BIG(TM). EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

    About JAKKS Pacific, Inc.:

    JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and leisure products. The product categories include: Action Figures, Arts & Crafts Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush and Dolls. The products are sold under various brand names, including Flying Colors(R), Road Champs(R), Remco(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R) and JPI Color Workshop(R). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(R) video games. For further information, visit www.jakkspacific.com.

    EA SPORTS, EA GAMES, EA SPORTS BIG and John Madden Football are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. FIFA, NHL and Stanley Cup are trademarks of their respective owners and used with permission. All other trademarks are the property of their respective owners.

    This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about JAKKS' business based, in part, on assumptions made by its management. These statements are not guarantees of JAKKS' future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to, those described above and the following: changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing and difficulties encountered in the integration of acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.

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CONTACT: JAKKS Pacific, Inc. Genna Goldberg, 310-455-6245 gennag@jakks.net or GCI Group for JAKKS Pacific, Inc. Andrew Wong, 415-974-7235 awong@gcigroup.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: SPORTS CONSUMER/HOUSEHOLD ELECTRONIC GAMES/MULTIMEDIA RETAIL SOFTWARE PRODUCT PHOTO PHOTOWIRE SOURCE: JAKKS Pacific, Inc. PHOTO: 36362

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