EANS-Adhoc: Goldbach Group AG / Stable turnover in a recessive market environment (with document)

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Financial Figures/Balance Sheet 22.01.2013

Ad hoc press release

Provisional net turnover figures for the year 2012: Goldbach Group: Stable turnover in a recessive market environment

Turnover CHF 445 million - TV and radio advertising strong - Decline in online advertising - moving images as revenue driver - International business 11%

Küsnacht, January 22nd, 2013. Goldbach Group, the leader in the German-speaking region, in Southeastern and Eastern Europe, as well as in Russia, in the marketing of private electronic, mobile and interactive media and online marketing, closed the 2012 financial year with net turnover totalling CHF 445 million (previous year: CHF 446 million). This means a stable turnover situation for Goldbach, despite the underlying recessive market environment.

Turnover in the business line Goldbach Media, in which Goldbach pools the marketing of private TV, radio and digital out-of-home advertising first and foremost in Switzerland, as well as in Austria and Romania, rose by 4% to CHF 352 million (previous year: CHF 338 million).

The business line Goldbach Audience, which sells online advertising in Switzerland, Austria, the southern Adriatic and the eastern European region, reports 18% drop in turnover in 2012 in comparison to the previous year, at CHF 62 million (previous year: CHF 75 million). The decline in sales (most of all Display) in the first six months of 2012 slowed substantially in the second half of the year. The demand for moving images advertising increased greatly.

Net turnover for the business line Goldbach Interactive, which provides concept development, design and technological services for interactive communication and marketing solutions for the internet and mobile devices such as smartphones and pads, dropped down slightly in 2012, falling by -3% in comparison to the previous year, to CHF 38 million (previous year: CHF 39 million).

Goldbach Media accounts for 80% of total turnover (previous year: 76%), with Goldbach Audience contributing 12% (previous year: 15%). Goldbach Interactive's share of total turnover is 8% (previous year: 9%). In 2012, 89% of turnover derived from Switzerland (previous year: 87%) and 11% from international business (previous year: 13%).

The finalised turnover and EBIT figures will be communicated on Tuesday, March 5th, 2013.

"In a recessive advertising environment, Goldbach has achieved an increase in turnover with its strong involvement in above-the-line TV and radio advertising. This confirms once again that the advertising community favours tried and tested forms of advertising in economically difficult times", notes Klaus Kappeler, CEO of Goldbach Group. "The continuing integration of TV and interactive mobile communications in conjunction with the ongoing development of performance marketing should boost demand for services in the field of internet business as soon as the initial signs of an economic recovery emerge."

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(END) Dow Jones Newswires

   January 22, 2013 01:00 ET (06:00 GMT)- - 01 00 AM EST 01-22-13