Donnelley Marketing Releases Upgraded Cluster Segmentation Product: Th

    Business Editors

    WOODCLIFF LAKE, N.J.--(BUSINESS WIRE)--March 22, 2005--Donnelley Marketing, an infoUSA company (NASDAQ:IUSA), announced the launch of The Donnelley Cluster Spectrum, formerly known as Buyer Behavior Clusters. The Donnelley Cluster Spectrum, a segmentation scheme that characterizes households based on their similar attributes, buying patterns, and behaviors, consists of 51 unique clusters. They are built at the household level using consumer, lifestyle, behavioral and census information. This segmentation tool is now available for multiple applications including DQI(3) consumer database list rental, file installations and customer file overlays.
    The clustering technique is not new to direct marketing, but the ability to identify like households at the household level is. "Tracking customer behavior over time is a key function of CRM programs. The Donnelley Cluster Spectrum now offers a new dimension in simple profiling or more sophisticated customer data integration routines," commented Ray Butkus, President, Donnelley Marketing. "Several clients have previewed The Donnelley Cluster Spectrum and plan to implement the new scheme in the coming months. They can also apply the Donnelley Cluster Spectrum to their email retention programs when a customer email address also contains a postal address to match to DQI(3). An advanced starting point for customer analysis, the Donnelley Cluster Spectrum is a cost-effective alternative to other segmentation tools, while still helping the marketer maximize customer ROI," Butkus concluded.

    About Donnelley Marketing

    Founded in 1917, Donnelley Marketing (an infoUSA company) is one of the nation's leading providers of direct marketing solutions. Donnelley offers its clients integrated, time-sensitive solutions to build and maintain one-to-one customer relationships. These solutions include the industry's most accurate and comprehensive business and consumer marketing information databases, processing services, database marketing solutions, and e-mail marketing services. Donnelley serves clients in the e-commerce, financial services, merchant (catalog/retail), telecommunications, insurance, and packaged goods industries. These clients leverage Donnelley's products and services for direct marketing, telemarketing, sales and marketing planning, lead generation, customer analysis and eCRM/CRM applications. Headquarters are located at 470 Chestnut Ridge Road, Woodcliff Lake, NJ 07677. Donnelley Marketing can be contacted at (201) 476-2300. For more information contact Diane March, Director Marketing Communications, Diane.March@Donnelley.infousa.com.

    NOTE TO EDITORS: In the name DQI(3), the "3" should be superscript. This may not appear properly in some systems.

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CONTACT: Donnelley Marketing, Woodcliff Lake Ray Butkus, 201-476-2304 Fax: 201-476-2301 E-Mail: ray.butkus@donnelley.infousa.com or Diane March, 201-476-2972 Fax: 201-476-2301 E-mail: diane.march@donnelley.infousa.com

KEYWORD: NEBRASKA NEW JERSEY INDUSTRY KEYWORD: HARDWARE SOFTWARE INSURANCE ADVERTISING/MARKETING TELECOMMUNICATIONS PRODUCT SOURCE: Donnelley Marketing

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