DKSH Launches Dr. Wolff's Alpecin in Hong Kong

DKSH, the leading Market Expansion Services provider with a focus on Asia, signed an agreement with Dr. Wolff, a German research-based consumer health company, to provide commercial and distribution services for Alpecin, its famous hair brand, in Hong Kong.

HONG KONG, July 4, 2013 /PRNewswire/ -- DKSH( http://www.dksh.hk )'s Business Unit Healthcare, the leading Market Expansion Services provider for healthcare companies seeking to grow their business in Asia, has signed an agreement with Dr. Wolff to provide registration, importation, marketing, sales, distribution, logistics and collection services for its famous hair brand Alpecin in Hong Kong.

Alpecin will be exclusively sold in all Mannings stores, a renowned chain of personal health and beauty retailers in Hong Kong, starting in July 2013. DKSH Hong Kong will be responsible for the launch of Alpecin, looking after all its marketing and sales activities including in-store booking, television commercial rollout and promotion.

"We have chosen DKSH Healthcare as the partner for our market entry in Hong Kong because of its excellent knowledge of the local consumer health market, its in-depth expertise in marketing and sales, as well as its proven track record in Market Expansion Services," said Eduard Dorrenberg, Managing Director of the Dr. Wolff-Group.

"We are glad to partner with Dr. Wolff and help the company enter Hong Kong with our Market Expansion Services," said Richard Holloway, Vice President, DKSH Healthcare, Hong Kong. "With the launch of Alpecin in Hong Kong, we are providing a new category of technologically proven hair loss products to the mass market. The patented skin activator and technology-driven caffeine complex in its hair energizing products make Alpecin a strong differentiator in the local market. We look forward to making an impact in the consumer health market with substantial growth and penetration."

The new partnership will further strengthen DKSH's market position in the consumer health market in Hong Kong while contributing incrementally to the Group's overall earnings and profitability over time.

About Dr. Wolff

Founded in1905 by the pharmacist Dr. August Wolff the Dr. Wolff-Group in Bielefeld is one of the best known family companies on the German cosmetic and pharmaceutical sector today. The business is characterized by intensive research and close cooperation with dermatological divisions of university clinics. The company concentrates on products which embody verifiable advantages for consumers. Since 1930 Alpecin is the leading brand in Germany for hair loss and hair growth. Today Alpecin is number 1 also in Great Britain, Switzerland and Austria. Production and administration are located in Bielefeld, Germany.

About DKSH

DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets.

Publicly listed on the SIX Swiss Exchange since March 2012, DKSH is a global company headquartered in Zurich. With 680 business locations in 35 countries -- 660 of them in Asia -- and 25,900 specialized staff, DKSH generated net sales of CHF 8.8 billion in 2012.

DKSH Business Unit Healthcare is the leading Market Expansion Services provider for healthcare companies seeking to grow their business in Asia. Custom-made offerings comprise registration and market entry studies as well as importation, customs clearance, marketing and sales to physical distribution, invoicing and cash collection. Products available through DKSH Healthcare include ethical pharmaceuticals, consumer health, over-the-counter (OTC), as well as medical devices.

With 150 business locations in 13 countries and around 8,270 specialized staff, Business Unit Healthcare serves over 160,000 customers and generated net sales of around CHF 3.7 billion in 2012.

SOURCE DKSH Hong Kong Limited