DGAP-News: True Leaf Medicine International Ltd

DGAP-News: True Leaf Brings 'True Hemp' Pet Treats to Europe

DGAP-News: True Leaf Medicine International Ltd. / Key word(s): Product Launch/Interim Report True Leaf Brings 'True Hemp' Pet Treats to Europe

17.05.2016 / 09:05 The issuer is solely responsible for the content of this announcement.

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True Leaf Brings 'True Hemp' Pet Treats to Europe

True Leaf collaborates with Pet Horizons to unveil product for European distribution at Interzoo(R), world's leading pet supply show

Vancouver, BC - May 17, 2016 - With successful US and Canada launches under its belt, True Leaf International Ltd. (CSE: MJ) (FRANKFURT: TLA) will soon offer its True Hemp pet treats for sale in Europe, unveiling the product - ready for sale - at the upcoming Interzoo pet supply exhibition May 26-May 29, in Nuremberg, Germany.

Interzoo(R), the world's largest bi-annual exhibition of supplies for pets, including dogs, cats, horses and birds is renowned for showcasing innovation in the industry. In 2014, more than 37,000 visitors caught up with the latest in pet care at over 1,700 exhibitors from more than 60 countries.

True Leaf's product line, already receiving accolades for its innovative formulation and graphic design in North America, appears to be ideally positioned for the European market. "Europeans have always had an appreciation for high-quality natural products," said Darcy Bomford, True Leaf CEO. "In addition, hemp has been grown in some regions of Europe for generations and we're excited to use European hemp as a key component of our product lines." The company has already seen interest in the product line leading up to the show and expects significant demand as it rolls out across the European Union.

True Leaf has partnered with Pet Horizons to facilitate the True Hemp European launch. With offices in Germany, UK and Spain, Pet Horizons - which has a proven history developing and implementing European sales, marketing and distribution strategies for global brands - will act as the True Leaf sales and marketing team in Europe. "This is an ideal partnership," said Darcy Bomford. "Pet Horizons allows us to expand quickly and effectively to Europe, so that in a relatively short period of time, we're able to serve pet owners across two continents."

Pet Horizons is led by Bob Hanson and Malcolm Elam, each with 25 years consulting experience in the pet industry following careers in sales and marketing with Pedigree-Mars and the Quaker Oats - Pet Division. They are skilled in bringing new brands to market. "We're excited to partner with True Leaf as it launches its product line into Europe," said Bob Hanson. "We think that True Hemp is a unique and innovative product with proven functional ingredients. We look forward to introducing it to European pet owners and we think they'll like it."

For more information about TRUE HEMP(TM) and True Leaf at Interzoo, please contact:

Alison Ruks VP of Marketing and Operations P: 778 475 5323 E: alison@trueleaf.com

About True Leaf Medicine International Ltd: True Leaf Medicine International Ltd, through its wholly-owned subsidiary 'True leaf Pet', is entering the $60 billion pet industry with a line of hemp-focused pet treats and supplements marketed through natural pet health and veterinary channels in Canada and the US. The company has also filed an application under Health Canada's Marihuana for Medicinal Purposes Regulations (MMPR) to become a Canadian licensed producer through its 'True Leaf Medicine' subsidiary. It has passed through the preliminary and enhanced screening process of Health Canada's review and is currently awaiting security clearance and 'pre-licensing inspection' approval.

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17.05.2016 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement.

The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de

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Language: English Company: True Leaf Medicine International Ltd. 32 - 100 Kalamalka Lake Road V1T 9 G1 Vernon (BC) Canada Phone: +17783899933 E-mail: kevin@trueleaf.com Internet: www.trueleaf.com ISIN: CA89785C1077, CA89785C1077 WKN: , A0Q3EE Listed: Regulated Unofficial Market in Berlin, Berlin - Equiduct Trading, Munich, Stuttgart; Open Market in Frankfurt ; Canadian Venture Exchange End of News DGAP News Service ---------------------------------------------------------------------------

464011 17.05.2016