Dentsu to Establish Dentsu Media Vietnam, a New Media Agency Directed at Strengthening and Expanding Dentsu's Media Business Operations in Asia

Dentsu Inc. (TOKYO:4324)(ISIN:JP3551520004)(President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 58,967.1 million yen) announced today that it will establish a new media agency in Vietnam¹, a booming market in the Asia region. Through the new company, Dentsu Media Vietnam Company Limited, the Dentsu Group aims to strengthen and expand its business activities as well as to enhance the Group's presence in Asia. Dentsu Media Vietnam will begin operations in January 2012.

As part of the Group's growth strategy to date, Dentsu has established a network of media agencies, known as the Dentsu Media network, in Taiwan, Thailand, China, Indonesia, Singapore, India, Korea and Hong Kong, to strengthen and expand the Group's media business operations in Asia. Vietnam will also now become part of this initiative.

By fully leveraging Dentsu Inc.'s media services expertise (planning methods, analysis tools, digital business expertise, and sports and entertainment content resources), Dentsu Media Vietnam will work in collaboration with Dentsu's two local brand agencies, Dentsu Vietnam Ltd. and Dentsu Alpha Limited, to enhance full-service capabilities, provide a higher level of integrated solutions to clients and contribute to the further growth and expansion of the Dentsu Group in Vietnam. Together they will proactively develop services that are geared toward regional and local clients.

The impact of this action on Dentsu's consolidated and non-consolidated financial results for the fiscal year ending March 31, 2012 is expected to be minimal.

About Dentsu Inc.
Founded in 1901, Dentsu Inc. has held the position of the world's largest single-brand agency for almost 40 years. Through its unique "Integrated Communication Design" approach, Dentsu offers multinational clients the most comprehensive range of advertising and marketing services in the industry. While continuing to pursue innovation in the digital arena, Dentsu is active in the production and marketing of sports, movies, anime and other entertainment content on a global scale. The Dentsu Group has more than 6,000 clients and over 20,000 employees worldwide.

Dentsu News: http://www.dentsu.com/news/index.html
Dentsu Inc.: http://www.dentsu.com/index.html