Criteo Buys Tedemis

(RTTNews) - Criteo SA (CRTO) said Thursday that it has bought Tedemis, a provider of real-time opt-in personalized email marketing solutions, that help advertisers turn web visitors into customers.

The total consideration for Paris, France-headquartered Tedemis is €17 million in cash paid up-front with the remaining €4 million being deferred based on agreed milestones. Additional terms of the deal were not disclosed.

With the addition of Tedemis, Criteo will offer advertisers a comprehensive multi-channel performance marketing solution that is customer centric and provides significant, measurable return on investment based on a cost per click model.