CRA-Z-ART Announces Licensing Deal For "BeatMoovz"

RANDOLPH, N.J., Feb. 18, 2017 /PRNewswire/ -- Cra-Z-Art®, a prime manufacturer and leader in trendy toy, art and stationery products, announced today at the North American International Toy Fair in New York City a strategic licensing agreement with Japan-based Dmet Properties to market and distribute BeatMoovz™ in the U.S. The item is a new musical electronic device that appeals to many age groups, from kids to young adults.

BeatMoovz is motion-activated and plays music and special effects sounds as you move. The product comes with two special wristbands that users wear to enable the device. Consumers can experience the excitement, via an app and Bluetooth technology, by moving, dancing, and creating unique musical beats. It's the next musical sensation of the new age!

"Cra-Z-Art is very excited to be partnering with Dmet to introduce BeatMoovz to the consumer marketplace. It was a big hit and created a lot of buzz at the recent London and Nuremberg Toy Fairs. It's truly a fun, addictive, and innovative product that also encourages physical play. I have no doubt it will be a hot seller in the U.S.," said Cra-Z-Art Chairman, Lawrence Rosen.

"We are delighted to be working with Cra-Z-Art and look forward to seeing our cool, new innovation come to life with the help of their design, marketing, and distribution expertise," said Daigo Kusunoki, Founder of Dmet Properties.

BeatMoovz is expected to be available at major retailers in August. Global patent is pending.

About CRA-Z-ART
CRA-Z-ART, based in Randolph, NJ, offers original, creative, exciting and trendy activity, toy, art and stationery products. The CRA-Z-ART management team has over 120 years of experience in creating, manufacturing and marketing stationery and activities products. At CRA-Z-ART, we clearly understand the needs of the retailer and the desires of our consumers. We make it a point daily to be....Always creative! To learn more, please visit www.cra-z-art.com.

CONTACT:   Charlie Zakin, Cra-Z-Art - 973-598-3800 x 256, CZAKIN@CRA-Z-ART.COM

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SOURCE CRA-Z-ART