CORRECTING AND REPLACING PHOTO New Brand From Canandaigua Offers Unmoosetakably Good Wines; Wine Lovers Likely to Fall Head Over Hooves for 3 blind moose

The release reads:

NEW BRAND FROM CANANDAIGUA OFFERS UNMOOSETAKABLY GOOD WINES; WINELOVERS LIKELY TO FALL HEAD OVER HOOVES FOR 3 BLIND MOOSE

Three hip-looking moose in dark shades sip wine in an intimatebarrel room. An episode of Lifestyles of the Rich and Famoose? No,it's the label of a new wine brand from Canandaigua Wine Company: 3blind moose.

The charismatic moosters of wine begin appearing this month onstore shelves, offering adventurous wine consumers three moosivelyappealing, super-premium California wines -- Chardonnay, Merlot andCabernet Sauvignon -- packaged with a dash of whimsy. All three arevintage-dated blends of choice grapes from California's Central Coastand Lodi winegrowing regions and have a suggested retail price of$9.99 per 750 ml bottle.

3 blind moose joins the rapidly growing 'non-traditional' segmentof the U.S. wine market, which now represents over 25% of allsuper-premium table wine sales. These 'adventure' wines appealespecially to 25-to-34-year-old wine consumers attracted to brandswith memorable names and labels -- brands that make wine fun ratherthan stuffy. Such consumers increasingly are embracing wine as part oftheir lifestyle, significantly boosting per capita wine consumption inthe U.S.

"The wine industry has discovered that 25-to-34-year-olds areactually more willing than 35-to-54-year-olds to pay premium andsuper-premium wine prices," says Canandaigua Vice-President ofMarketing Gary Glass. "However, they eschew traditional wine pomp andformality in favor of brands that take a casual, gently irreverentapproach to wine. These consumers are a natural audience for 3 blindmoose."

Canandaigua Marketing Director Mark Feinberg also has good reasonsto believe wine shoppers will vamoose with the moose. Feinbergsupervised research that demonstrated strong enthusiasm for 3 blindmoose among non-traditional wine consumers. "People repeatedlydescribed the name and label as 'fun,' 'clever,' 'memorable,' 'new'and 'different'," he says. "They loved the label's bright, bold yellowcolor, its casual, approachable personality, and its evocation of thecamaraderie wine engenders among friends, which really is what 3 blindmoose is all about."

Of course, a clever brand name and package go for naught if thewine in the bottle doesn't meet the high standards of today'sdiscerning super-premium wine consumers. 3 blind moose Chardonnay,Merlot and Cabernet Sauvignon are fresh, smooth, fruit-forward winesstyled to complement the diverse range of casual cuisines favored bythose consumers. They're great values in the hot $8-$10 pricecategory.

America's leading retailers apparently agree. 3 blind moose wineshave been authorized by major retail chains such as Food Lion, Safeway(northern California), Fred Meyer, Kroger (Virginia), Beverages &More, Hannaford's, Schnucks, Dierbeg's, Bashas (Arizona), Meijer andHarris Teeter.

"We've got delicious wine in the bottle, a memorable brand name,and a crowd-pleasing label," muses Mark Feinberg. "I'm betting mysnazziest dark shades that wine lovers fall head over hooves for 3blind moose."

3 blind moose is made by Canandaigua Wine Company, thepopular-priced and premium wine producer of Constellation Wines U.S.,which is part of Constellation Wines, the world's largest winebusiness, an operating division of Constellation Brands, Inc.(NYSE:STZ) (NYSE:STZ.B) ("CBI"). Constellation Wines U.S. encompassesthree of CBI's U.S. wine businesses: Canandaigua Wine Company, PacificWine Partners, and North Lake Wines. Leading brands include AliceWhite, Arbor Mist, Cook's, Covey Run, Inglenook, Robert MondaviPrivate Selection, Talus Collection, Vendange, and Woodbridge byRobert Mondavi.