China's Tuniu Expands Regional Service Network To 15 Additional Cities

(RTTNews) - Tuniu Corp. (TOUR),an online leisure travel company in China, announced Monday that it has added another 15 new regional service centers, increasing the company's penetration into China's rapidly growing lower-tier cities.

With these new regional service centers, Tuniu now has a total of 75 service centers and 95 departure cities throughout China.

Alex Yan, co-founder and chief operating officer of Tuniu,said, "We are pleased to have significantly expanded our regional network in 2014 by adding 60 regional service centers through the course of the year. Our nationwide network is a core element of our strategy to service the rapidly growing demand for leisure travel across China."

Looking forward, the company plans to expand network to a total of more than 100 regional service centers throughout the country in 2015. In addition to forming an effective barrier to entry, the network gives Tuniu first-mover advantage in lower-tier cities, enabling it to quickly build market share and reinforce its leadership in the Chinese leisure travel market, the company noted.