China's NetEase Signs Partnership Deal With Consumer Products Firm Kao Group

(RTTNews) - NetEase, Inc. (NTES), a Chinese internet and online game services provider, announced Thursday its strategic partnership with consumer products provider Kao Group to bring top quality Kao products to Chinese consumers.

Under the partnership, Kao Group will soon launch a flagship store on NetEase's cross-border e-commerce platform Kaola.com.

The company noted that Kaola.com will now have the advantage of directly sourcing Kao Group's product lines, including Merries baby diapers.

William Ding, Chief Executive Officer and Director of NetEase, said, "This strategic partnership reflects the increasing prominence of Kaola.com, and our ability to attract and select the best businesses from around the world to serve our customers. We expect the addition of Kao Group to drive increased traffic and expand Kaola.com's customer base."