21.12.2006 17:52:00

China Unicom Chooses PacificNet Epro for CRM Telemarketing Services

* PacificNet Epro Selected by China Unicom Shanghai to Provide Customer Relationship Management (CRM) Consulting, Telemarketing Management and Call Center Training Services

BEIJING, Dec. 21 /Xinhua-PRNewswire/ -- PacificNet, Inc. , a leading provider of CRM and telemarketing services, ecommerce, gaming and mobile internet services in China, announced today that its PacificNet Epro subsidiary has been selected by China Unicom's Shanghai Branch to provide CRM consulting and call center training services.

Under the project service agreement, PacificNet Epro will enhance the CRM service level and telemarketing management capability of China Unicom's customer service center called the "10010 Information Hotline."

This comprehensive consulting project's scope covers a number of key areas including customer service and telemarketing management, development of outsourcing telemarketing programs, call center workflow design, business management, project Return on Investment (ROI), customer affinity, designing effective telemarketing scripts, and improving customer service agent capabilities.

Ms. Fei Jing Zhi, Manager of China Unicom's Shanghai Call Center "10010 Information Hotline'', stated, "We are happy to partner with PacificNet Epro's CRM consulting team for their expertise and assistance in increasing the overall performance of our contact center management workflow, telemarketing effectiveness, as well as our CRM service quality. We hope to work with PacificNet Epro as our long-term CRM partner on future call center projects."

"We are proud to be retained by China Unicom as its CRM contact center consulting and training provider," said Joyce Poon, General Manager of PacificNet Epro's CRM Consulting and Training Services Division. "We value the opportunity to work with China Unicom on this important project. We are confident that our telemarketing knowledge in China will help China Unicom improve their overall customer satisfaction. At the same time, we are looking to increase the overall effectiveness of their telemarketing efforts to help them capture more cross-selling opportunities."

Victor Tong, President of PacificNet, stated, "We believe that the CRM contact center has emerged as the new competitive advantage for the market leaders in China. To become a market leader in China, whether as a product or service provider, a company needs to devote resources to CRM and customer service. With over 15 years as a leading provider of telemarketing, CRM services and contact center management in Hong Kong and China, we believe PacificNet is well positioned to capture a significant share of this rapidly growing market. The growing number of leading service providers selecting us to enhance customer service operations reflects the evolving and highly competitive nature of the Chinese consumer market. This trend has contributed to the demand for CRM services and deployment of large scale customer contact centers. This trend is visible in Macau, China, as the competition heats up in the hotel-casino and gaming industry. In addition to our gaming presence in Macau, we are also seeing a strong demand for our CRM services, as well as the need for customer acquisition, retention, and loyalty programs. As such, we see both our telecom and gaming sectors benefiting from the booming growth in Macau."

According to the latest report by China's Ministry of Information Industry (MII), China Unicom recorded 1.3 million new users in November 2006, including 373,000 CDMA users. China Unicom now has 105 million GSM users and 36.13 million CDMA users. Meanwhile, China Telecom added 690,000 new fixed-line users in November 2006, and China Mobile signed up 4.67 million new users in November, bringing its total users to 296 million.

About China Unicom

China Unicom is one of the major mobile operators in China operating both GSM and CDMA mobile networks, local and long distance fixed-line phone service, data communication including Internet service and IP phones, value-added telecom services, wireless paging and a variety of relevant services.

About PacificNet

PacificNet Inc. (http://www.pacificnet.com/) is a leading provider of Customer Relationship Management (CRM), mobile internet, e-commerce and gaming technology in China. PacificNet's clients include the leading telecom companies, banks, insurance, travel, marketing and business services companies and telecom consumers in Greater China. PacificNet's corporate clients include China Telecom, China Mobile, Unicom, PCCW, Hutchison Telecom, Bell24, Motorola, Nokia, SONY, TCL, Huawei, American Express, Citibank, HSBC, Bank of China, Bank of East Asia, DBS, TNT, Hong Kong Government, and leading hotel- casinos in Macau and Asia. PacificNet employs over 1,400 staff in its various subsidiaries throughout China with offices in Hong Kong, Beijing, Shenzhen, Guangzhou, Macau, and branch offices in 28 provinces in China and is headquartered in Beijing and Hong Kong.

PacificNet Epro (http://www.eprotel.com.hk/) is the industry leader and leading provider of outsourced call center, telemarketing, CRM, VAS and IVR services with over 15 years of field experience in greater China in the areas of outsourced call center services, training and consulting services, and call center management systems.

Safe Harbor Statement

This Company's announcement contains forward-looking statements. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Potential risks and uncertainties include, but are not limited to, PacificNet's historical and possible future losses, limited operating history, uncertain regulatory landscape in China, fluctuations in quarterly operating results. Further information regarding these and other risks is included in PacificNet's Form 10K and other filings with the SEC.

Contact: PacificNet USA office: Jacob Lakhany, Tel: +1-605-229-6678 PacificNet Beijing office: Ada Yu, Tel: +86 (10) 59225000

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