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31.08.2017 17:07:18

Burger King Launches Its Own Cryptocurrency

(RTTNews) - Burger King has launched its own cryptocurrency in Russia, named "WhopperCoin."

The virtual currency will be used by Burger King to reward customers for their purchases of the burger chain's signature Whopper sandwich. It can also be used to buy burgers in exchange for the blockchain-based tokens once a customer has accrued enough.

Burger King Russia's new blockchain loyalty program will be hosted on the Waves blockchain platform.

As part of the loyalty program, Burger King Russia has issued 1 billion Whoppercoins. Customers will receive one WhopperCoin for every rouble they spend and a Whopper burger can be redeemed for 1,700 WhopperCoins.

WhopperCoin can also be freely transferred and traded online, enabling customers to either save their rewards or sell them to new buyers.

Burger King Russia will release an app for the digital tokens in both the Apple Store and Google Play next month.

"We are glad that Burger King Russia has chosen Waves as a platform for its loyalty program launch and Whoppercoin distribution. We are sure that this decision will promote blockchain technology in Russia and will enable the promotion of its benefits and possibilities for a wide audience," Max Pertsovskiy, CBDO of Waves Platform, said.

The WhoperCoin comes amid increased interest in these digital currencies globally. Estonia recently said it would launch its own state-backed currency "Estcoin".

People in Venezuela also have turned to bitcoin to afford basic necessities as the country grapples with skyrocketing inflation.

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