Brady Worldwide Inc. Selected as Brand Protection, Anti-Counterfeiting Labeling Supplier for HP

Brady Worldwide Inc. (NYSE:BRC), a global supplier of anti-counterfeiting and brand protection solutions, has been selected by HP as the supplier of anti-counterfeit security labels for use on select packaging of HP’s printer cartridges.

The labels have been developed with numerous layers of authentication features built in. For security reasons, additional details pertaining to the seals and label designs will not be disclosed.

According to Frank Jaehnert, Brady’s president and chief executive officer, this agreement with HP demonstrates the credibility and capabilities of Brady’s brand protection business.

"HP's products are among the most reliable in the world,” said Jaehnert. "Brady Corporation is proud to help protect the HP brand.”

"HP is committed to our customers and we will vigorously defend our customers’ trust in the quality and reliability of HP products,” said Dave Kellar, senior packaging engineer, Inkjet Supplies, HP. "We’re confident Brady’s brand protection technology and labels will keep our brand secure and in turn continue to secure the trust and loyalty of our customers.”

For more information on Brady’s brand protection and anti-counterfeiting labeling solutions, call 1-800-297-5779 or visit www.bradyid.com/brandprotection.

About Brady Corporation

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has more than 500,000 customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. Brady is headquartered in Milwaukee and employs more than 7,000 people at operations in the Americas, Europe and Asia/Pacific. Brady’s fiscal 2009 sales were approximately $1.2 billion. More information about Brady Corporation is available at www.bradycorp.com and to learn more about Brady’s complete line of products and offers visit www.bradyid.com. In Canada, visit www.bradycanada.com.