BlueHornet Networks Wins New Email Marketing Clients

BlueHornet Networks, Inc., a leading provider of email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), announced it has signed email marketing agreements with several new clients, including Omni Hotels, a hospitality company with a portfolio of luxury hotels and resorts across North America, and Rain Bird Corporation, a leading manufacturer and provider of irrigation products and services.

The advanced lifecycle messaging tools and functionality built into BlueHornet’s eMarketing Suite Enterprise (eMS) will allow Omni Hotels and Rain Bird to execute email programs that evolve throughout the customer lifecycle. Omni Hotels is using BlueHornet’s triggered messaging capabilities to target and nurture relationships with their loyalty program members and prospects. Rain Bird is utilizing BlueHornet’s strategic services and working within multiple levels of the email system to distribute communications that are tailored for specific segments of their audience.

"With BlueHornet's email system, we can easily segregate and send communications to our multiple business units," said Eric King, e-commerce marketing manager of Rain Bird. "As a company that's new to the e-commerce space, we are confident that BlueHornet’s deliverability management and strategic services teams can help us effectively drive revenue through the email channel and achieve optimal delivery."

"The expertise of our strategic services team as well as our proven email lifecycle messaging techniques enable these clients to create engaging and relevant email programs,” said Gerry Widmer, vice president of client services for BlueHornet. "These services are just a few of the many ways BlueHornet can help our clients reach new heights in revenue generation.”

About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call +1 952-253-1234.

Digital River and BlueHornet are trademarks or registered trademarks of Digital River, Inc. or its affiliates. All other company and product names are trademarks, registrations or copyrights of their respective owners.