Bluefly and Lucky Magazine Team up to Present: the Ultimate Fashion Face-off

Starting tomorrow, Bluefly, the ultimate hook up for the fashion obsessed, and Lucky magazine, the magazine about shopping and style, will offer passionate shoppers a play for a chance to win a $5,000 Bluefly shopping spree and daily prizes of designer merchandise worth over $100,000. With the Ultimate Fashion Face-off sweepstakes, Bluefly and Lucky will referee as fashionistas everywhere fight to the finish for the coveted grand prize and daily prizes for 45 days. From Lucky magazine’s expert team of editors comes a fun daily trivia game to test your knowledge of everything in fashion. Players can accumulate points for a chance to win the grand prize of a $5,000 Bluefly shopping spree for the highest trivia score—plus , over $100,000 in daily prizes will instantly be awarded. "We are thrilled to partner with Lucky again to offer our customers a chance to revamp their entire fall wardrobe with fabulous new merchandise during our Ultimate Fashion Face-off sweepstakes,” said Melissa Payner, President and CEO of Bluefly.com. "Lucky is THE authority on style so the trivia game they have put together will be entertaining for everyone from the fashion novice to the fashion obsessed.” Bluefly and Lucky magazine’s Ultimate Fashion Face-off sweepstakes will take place daily from September 11 through October 25. For more details on the sweepstakes and a chance to win prizes and a $5,000 shopping spree, visit www.bluefly.com. Bluefly, Inc. Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please visit www.bluefly.com.