Blue Calypso, Inc. Announces Board of Directors

Blue Calypso, Inc. (OTCBB: BCYP) ("Blue Calypso” or the "Company”) announced that it has appointed Paul Jarvie, J. Andrew Kerner, Richard Fennessy, James Rose, and Blue Calypso’s Chairman and CEO Andrew Levi to the Company’s Board of Directors.

"Our Board of Directors’ experience and accomplishments in the software, marketing and social media businesses will aid Blue Calypso’s mission to drive growth, revenue and global adoption,” said Mr. Levi. "We believe the Company is entering an exciting period in its development, and look forward to utilizing the support of this accomplished group to help take us to the next level and beyond.”

Biographies of Directors:

• Mr. Levi has launched several companies, and also serves as the Chairman and Chief Executive Officer of Aztec Systems, Inc., a Dallas-based provider of mid-market ERP, managed services and related technology solutions. He has been among SmartPartner Magazine’s list of "50 Smartest People” and D Magazines "Top Entrepreneurs Under 40.” He has 6 U.S. Patents and a Bachelor of Science degree in finance from Florida State University.
• Mr. Fennessy served as President and CEO of Insight Enterprises, Inc., a Fortune 500 public company providing global IT solutions with operations in 22 countries. He worked for IBM for 17 years, where he held several senior level executive positions and assumed a leadership role in marketing IBM’s personal computers directly to the consumers. He holds a Bachelor of Science degree in engineering from Michigan State University.
• Mr. Jarvie began his 20 year career with ASAP Software shortly after its launch as V.P. of Marketing and served as President up until the company was acquired by Dell in 2007. Prior to ASAP Mr. Jarvie worked in for the advertising agency Sawdon & Bess in New York. Currently, Mr. Jarvie serves on the Board of Directors for multiple corporations and charities. He holds an MBA and degree in advertising from Arizona State University.
• Mr. Kerner is an Operating Partner with SunTx Capital Partners. He has held senior management positions with Affordable Housing Land Company, Centex Homes, The viaLink Company, Cameron Ashley Building Products and PepsiCo/Frito-Lay. Mr. Kerner is also on the Board of Directors of Aztec Systems and Atlanticblue Group. He holds an MBA in finance and a BA in economics from the University of Texas at Austin.
• Mr. Rose is currently CEO of Atex, and previously served as the CEO for a number of technology, media and marketing services companies as well as serving as Chairman and CEO of Mosaic Sales Solutions and CEO of Media Planning Group. He holds an MBA in finance and information systems from the Kellogg Graduate School of Management at Northwestern University.

About Blue Calypso

Blue Calypso Inc. delivers a patented mobile social marketing and advertising platform which enables brands to leverage customer relationships to encourage brand loyalty and increase spending. The Company collaborates with its customers to develop the framework for making their brand contagious through use of word-of-mouth, social media communities, mobile technologies and customer loyalty rewards.

Forward Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.