BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2016

Regulatory News:

1 APRIL – 30 JUNE, 2016

• The Group’s net sales increased by 23.2 percent to SEK 122.2 million (99.2). Excluding currency effects, sales increased by 24.8 percent.
• The gross profit margin was 53.5 percent (53.0).
• Operating profit amounted to SEK 0.3 million, against a year-earlier loss of SEK 1.7 million.
• The loss after tax was SEK 2.2 million, against a year-earlier loss of SEK 2.3 million.
• Earnings per share before dilution amounted to SEK –0.09 (–0.04) and earnings per share after dilution amounted to SEK –0.08 (–0.04).

1 JANUARY – 30 JUNE, 2016

• The Group’s net sales increased by 21.7 percent to SEK 280.2 million (230.3). Excluding currency effects, sales increased by 22.4 percent.
• The gross profit margin was 51.5 percent (53.4).
• Operating profit amounted to SEK 14.2 million (11.2).
• Profit after tax amounted to SEK 4.3 million (12.6).
• Earnings per share before dilution amounted to SEK 0.20 (0.57) and earnings per share after dilution amounted to SEK 0.20 (0.57).

QUOTE FROM THE CEO

"During the quarter we strengthened our position as planned in sports and sports apparel, especially in our male target market. In one of our consumer surveys, 25 percent of respondents said they would buy athletic apparel from us, and in both the Netherlands and Norway we ranked fourth among men. We succeeded at the same time in maintaining our strong position in men’s underwear, where we remain number 1 in all our priority markets,” said CEO Henrik Bunge.

Björn Borg is required to make public the information in this interim report in accordance with the Securities Market Act. The information was released for publication on August 19, 2016 at 7:30 pm (CET).

This information was brought to you by Cision http://news.cision.com

View source version on businesswire.com: http://www.businesswire.com/news/home/20160818006356/en/