Better Bedding to Offer Sleep Number Beds in 17 Retail Locations; Sele

    Business Editors

    MINNEAPOLIS--(BUSINESS WIRE)--Feb. 2, 2005--Select Comfort Corporation (NASDAQ:SCSS), the nation's leading bed retailer and creator of the Sleep Number(R) bed, today announced that it has established a retail sales relationship with Better Bedding, based in East Hartford, Conn. Better Bedding will feature the Sleep Number(R) bed in its 17 locations in Connecticut and western Massachusetts. It is the first east coast-based retail partnership for Select Comfort.
    "Select Comfort's strategy for expansion outside our own stores continues to be very selective, partnering only with those retailers who share our commitment for improving peoples' lives by improving their sleep," said Keith Spurgeon, senior vice president of sales for Select Comfort. "Better Bedding ensures that all of its sales associates are certified as sleep experts by the National Sleep Foundation, and that they are dedicated to helping customers choose a mattress that will help them achieve a better night's sleep."
    The Sleep Number bed utilizes patented technology that allows the mattress to be quickly adjusted for personalized comfort on each side of the bed via a hand-held remote control. A Sleep Number is a number between zero and 100 which represents the ideal combination of mattress comfort, firmness and support for each individual.

    About Better Bedding

    Since opening its first store in East Hartford, Conn., in 1976, Better Bedding has established itself as a leader in the mattress industry and the leading specialty sleep shop in New England, with 17 locations in Connecticut and Western Massachusetts. In Nov. 2004, it was named Connecticut Family Business of the Year in the small business category by the UConn Family Business Program. Operated by the "Bedding Brothers," John and Tom Wholley, with a staff of 37 sleep experts, Better Bedding is committed to improving its customers' quality of life through better sleep. In addition to mattresses, Better Bedding offers iron and metal beds, futon furniture and bedding accessories, including pillows, mattress pads and sheet sets.

    About Select Comfort

    Founded in 1987, Select Comfort Corporation is the nation's leading bed retailer(1), holding 31 U.S. issued or pending patents for its personalized sleep products. The company designs, manufactures and markets a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number(R) bed, as well as foundations and sleep accessories. Select Comfort's products are sold through its 368 retail stores located nationwide, including 13 leased departments in Bed Bath & Beyond stores; through selected bedding retailers; through its national direct marketing operations; and on the Internet at www.selectcomfort.com.

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CONTACT: Select Comfort Corporation, Minneapolis Tammy Nystuen, 763-551-7496 tamara.nystuen@selectcomfort.com

KEYWORD: MINNESOTA MASSACHUSETTS INDUSTRY KEYWORD: MANUFACTURING CONSUMER/HOUSEHOLD RETAIL MARKETING AGREEMENTS SOURCE: Select Comfort Corporation

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