bebe stores, inc. Announces New President of BEBE SPORT

bebe stores, inc. (Nasdaq: BEBE) today announced that effective May 7, 2009 Tara Poseley is the new President of BEBE SPORT.

Tara will oversee the creative direction and operations for BEBE SPORT. Tara is an accomplished retail industry leader with over 20 years experience in strategic product development, revenue growth, brand management, business turnaround and start-up initiatives. She spent the past two years as the President of Disney Stores North America (The Children’s Place). Her previous positions include: CEO/President for Design Within Reach (DWR) and various roles for Gap, Inc. including SVP, GapKids and babyGap, VP, Global Merchandising, babyGap, and VP, GapBody and Men's & Women’s Accessories. She has a Bachelor of Science degree in Retail and a Minor in Spanish from University of Wisconsin at Madison.

bebe stores, inc. designs, develops and produces a distinctive line of contemporary women’s apparel and accessories, which it markets under the bebe, BEBE SPORT, bbsp and 2b bebe brand names. bebe currently operates 308 stores, of which 212 are bebe stores, 62 are BEBE SPORT stores, 18 are bebe Outlet stores, 15 are 2b bebe stores and 1 is a bebe accessories store. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. In addition, there is an online store at www.bebe.com.

The statements in this news release and on our recorded message, other than the historical financial information, contain forward-looking statements that involve risks and uncertainties that could cause actual results to differ from anticipated results. Wherever used, the words "expect,” "plan,” "anticipate,” "believe” and similar expressions identify forward-looking statements. Any such forward-looking statements are subject to risks and uncertainties and the company's future results of operations could differ materially from historical results or current expectations. Some of these risks include, without limitation, miscalculation of the demand for our products, effective management of our growth, decline in comparable store sales performance, ongoing competitive pressures in the apparel industry, changes in the level of consumer spending or preferences in apparel, loss of key personnel, difficulties in manufacturing, disruption of supply, adverse economic conditions, and/or other factors that may be described in the company's annual report on Form 10-K and/or other filings with the Securities and Exchange Commission. Future economic and industry trends that could potentially impact revenues and profitability are difficult to predict.