Bank sites fail to deliver despite the business owner's hunger for financial information according to new Change Sciences research

NEW YORK, Aug. 5, 2013 /PRNewswire-iReach/ -- Today leading web researchers Change Sciences Group (www.changesciences.com) released new research ranking 12 business bank web sites for usability, engagement and conversion. The research shows that while business owners are engaged and interested in gathering  information about small business banking, bank sites have significant room to improve when it comes to making it easy for them to find the information they seek.

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In this particular study, small business sites demonstrated two highly unusual patterns compared to other industries. The overall bank small business usability score is well below the average web site, yet the engagement score is well above average. Another unusual pattern the research revealed was how the group of small business sites was tightly clustered. "A set of tightly clustered sites, with no site taking a clear lead, indicates a big opportunity for one site to pull away from the pack with an innovative approach," said Steve Ellis, a Change Sciences founder.

To learn more about the research, visit https://www.changesciences.com/trending/bank-small-business-web-site-user-experience-2013 to download a free report. The user experience of the following sites is covered in the free report: Bank of America Small Business Banking, BB&T Business Banking, Capital One Small Business Banking, Chase Business Banking, Citibank Small Business Banking, EverBank Business Banking, Fifth Third Business Banking, First Citizens Small Business Banking, PNC CFO, PNC Small Business Banking, US Bank Business Banking, and Wells Fargo Small Business.

The research is based on Change Sciences' Experience Cloud platform, which compares how people experience sites with competitors and with the best sites on the web. The Experience Cloud platform makes it possible to identify patterns that engender trust and compel people to act. Without the Experience Cloud decision-makers are often limited to their own internal data about how people experience their web sites, which will not reveal whether a competitor's site is easier to use or more engaging, and, perhaps most importantly, will not say why. The Experience Cloud measures web sites more accurately than traditional surveys since it captures what people do while using sites, not just what they say.

About Change Sciences

Change Sciences is a group of qualitative researchers, data scientists, and programmers dedicated to helping organizations improve usability, engagement, and conversion. It counts 18 Fortune 100 companies as clients and has completed more than 700 projects in the last five years for clients in financial services, healthcare, entertainment, travel, government, and e-commerce, and e-learning.

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Media Contact:Kelly Nolan, Change Sciences, 888-864-1160 ext 730, kelly@changesciences.com

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SOURCE Change Sciences