Avenue A/Razorfish Releases First-Ever Online Media Outlook Report

Avenue A/Razorfish Releases First-Ever Online Media Outlook Report

    Business Editors

    SEATTLE--(BUSINESS WIRE)--Jan. 20, 2005--

Largest independent buyer of online media and search provides insight into the trends and companies that will fuel the digital advertising industry in 2005

    Avenue A/Razorfish, the largest independent interactive agency and an operating unit of aQuantive, Inc. (NASDAQ:AQNT), today released its first-ever Online Media Outlook Report. The report takes a detailed look into the trends and companies that will fuel the digital advertising industry in 2005.
    As the largest independent buyer of online media, including search, Avenue A/Razorfish has a unique perspective into the multifaceted world of digital advertising. The 2005 Online Media Outlook report provides clarity into the online media landscape by providing insight into topics such as search engine marketing, portals, interactive video, targeting and performance media, gaming, blog and wireless advertising. Each section of the report includes "Five Companies to Watch in 2005," giving insight into the businesses that will actively be engaged in the trends leading the industry this year.
    "The evolution of the digital advertising industry continued at a rapid pace throughout 2004 and, with continued development, came added complexity and fragmentation for advertisers," said Jeff Lanctot, Avenue A/Razorfish's vice president of media. "2005 will mark an important year in digital media's history, but it remains to be seen how advertisers will capitalize on the vast number of opportunities the medium has to offer."
    The report also addresses the controversies surrounding adware and desktop advertising applications, and includes reports on the outlook for 2005 from many of the industry's leading companies.
    Throughout the report, advertisers can take away solid recommendations on how to best evaluate and/or implement each of the advertising strategies discussed.
    The complete Avenue A/Razorfish 2005 Online Media Report can be accessed at: http://www.avenuea-razorfish.com/OnlineMediaOutlook.pdf.

    About Avenue A/Razorfish

    Avenue A/Razorfish (www.avenuea-razorfish.com) is the largest independent interactive agency and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ:AQNT), a digital marketing services and technology company. Avenue A/Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning media planning and buying, search engine marketing, customer targeting and profiling, and world-class creative, design and implementation of web-based systems and integrated marketing programs. Avenue A/Razorfish operates three regions - East, West and Central - with offices located in major U.S. markets, including New York, Chicago, San Francisco and Seattle. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, WeightWatchers.com, and Wells Fargo. Avenue A/Razorfish utilizes online advertising technology provided by Atlas DMT, also an aQuantive, Inc. family member. aQuantive, Inc. and all of its operating units are committed to Internet privacy. Atlas DMT is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org.

--30--KS/se*

CONTACT: aQuantive, Inc. Angela Gamba, Director of Public Relations 206-816-8245 angela.gamba@aquantive.com

KEYWORD: WASHINGTON INDUSTRY KEYWORD: PUBLISHING ADVERTISING/MARKETING INTERNET E-COMMERCE PRODUCT SOURCE: Avenue A/Razorfish

Copyright Business Wire 2005