Atlas Copco: Atlas Copco's Peter Wallenberg Award Recognizes Successful Multi-Brand Strategy

Christian Rougeron, Industrial Air Business Line Manager, AtlasCopco brand, and Jean Guerin, Sales Manager for the WorthingtonCreyssensac and Mauguiere brands, are being awarded for theirpioneering work in setting a unique standard for multi-brand marketdevelopment in France, ensuring respect for each other's way of doingthings, and successfully developing the Group's compressor brandstogether in the same market place.

Says Bengt Kvarnback, President of Atlas Copco's CompressorTechnique business area, "Successfully implementing the multi-brandstrategy has given the Atlas Copco Group a solid and profitable basefor all three compressor brands on the French market, from whichfurther growth will come. This success story is a benchmark for marketdevelopment in other countries."

The value proposition offered to customers by each brand is uniquein terms of products, services and channels, resulting in excellentmarket coverage and managing conflicting interests.

Dr. Peter Wallenberg, honorary chairman of Atlas Copco AB, workedfor the Group for 20 years before serving as Chairman of the Boardfrom 1974-1996. The Peter Wallenberg Marketing and Sales Awardrecognizes the most innovative and successfully implemented method inthe field of sales and marketing. The Award will be presented at AtlasCopco's annual general meeting in Stockholm, Sweden, on April 27,2006.

Atlas Copco is a world leading provider of industrial productivitysolutions. The products and services range from compressed air and gasequipment, generators, construction and mining equipment, industrialtools and assembly systems, to related aftermarket and rental. Inclose cooperation with customers and business partners, and with morethan 130 years of experience, Atlas Copco innovates for superiorproductivity. Headquartered in Stockholm, Sweden, the Group's globalreach spans more than 150 markets. In 2005, Atlas Copco had 27 000employees and revenues of BSEK 53. Learn more on www.atlascopco.com.

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