Ascent Media's Global Media Exchange Acquires inDplay

Global Media Exchange (GMX), a division of Ascent Media, today announced that it has acquired Silicon Valley based inDplay, an online content licensing marketplace, which will accelerate GMX’s speed to market. inDplay’s intellectual property (IP) and company will transition to GMX effective immediately.

The acquisition of inDplay will give GMX valuable IP product information for software modules including digital rights and deal management. GMX will also obtain specific business and market knowledge on the emerging digital content marketplace to integrate into its existing resources and development. Following the acquisition, GMX will service much of inDplay’s existing customer base.

"The acquisition of inDplay will enhance GMX’s launch in early 2009,” said Steve Lyons, Senior Vice President of Business Development for GMX. "By acquiring key IP and learning from their development history we are enabling GMX to take on new business sooner.”

GMX will provide a global online platform for content buyers and sellers that serve two critical needs. For content rights holders, GMX will offer an efficient means to distribute and monetize professional content. For buyers and distributors, GMX will offer an easily accessible library of premium content. For both parties, GMX will streamline content transactions and offer rights management solutions that work across mediums and platforms worldwide.

"Coupling inDplay’s history and knowledge as an early mover in the online media exchange movement to the scaled industry pedigree that GMX and Ascent Media bring to bear will provide a unique offering to the marketplace,” said Goetz Weber, Chief Executive Officer of inDplay.

As an innovator in the online content licensing marketplace, inDplay is recognized as the online destination for the licensing of distribution rights to independently produced film, TV, and video content.

In addition to the acquisition, GMX named digital media and sports entrepreneur Peter Levin as its Executive Advisor. Levin helped broker the inDplay acquisition and will now serve as an ongoing operations advisor.

"As a recognized leader in the digital market, Peter Levin brings tremendous value to GMX,” said Jose Royo, Chief Executive Officer of Ascent Media Group. "His experience and international network will be crucial to GMX as we seek to establish its offering as the Gold standard in a new and emerging market.”

Levin is Principal & CEO of GYL, LLC, a technology development and investment portfolio focused on digital media companies and video game platforms. Prior to GYL, Levin served as President and Co-Founder of Bellrock Media, Inc., a broadband and mobile entertainment company. In addition to being Executive Advisor for GMX, Levin is founder and co-owner of the Chicago Rush of the Arena Football League and serves on the Board of Directors of Sulake, Inc. (Habbo), Double Fusion, Power Challenge, Mind Control and the Arena Football League.

About Global Media Exchange (GMX):

Global Media Exchange (GMX), a division of Ascent Media Group, LLC, is a worldwide community for content owners and buyers to connect, buy and sell professionally produced content online. The site will serve as a platform to discover, license and transfer entertainment content across traditional and new media platforms and will include a comprehensive rights management solution. GMX will serve as an international platform for sellers and buyers including film studios, independent film companies and producers, video production houses, sales agents, distributors and ad agencies. The site will be launched in phases beginning in 2009.

About Ascent Media Group:

Santa Monica, California-based Ascent Media Group, LLC is a wholly-owned subsidiary of Discovery Holding Company (Nasdaq: DISCA, DISCB), which through its Creative Services and Networks Services groups, provides creative, digital, technical media services to the media and entertainment industries. Through more than 50 facilities in the regions of Southern California, New York, Atlanta, London and Singapore and at locations throughout the world, Ascent Media provides effective solutions for the creation, management and distribution of content to major motion picture studios, independent producers, broadcast networks, cable channels, advertising agencies and other companies that produce, own and/or distribute entertainment, news, sports, corporate, educational, industrial and advertising content.

About inDplay:

inDplay, Inc., a privately-held company based in the San Francisco Bay Area, is an online marketplace for professionally produced film, TV, and video content. inDplay also provides ancillary services and tools for distributors (such as acquisition and sales executives), content libraries, and filmmakers. inDplay's online exchange allows content producers and owners to offer syndication and licensing rights to distributors and programmers in a safe environment where the content can be discovered, matched and licensed without risks of revealing sensitive information about either party's business until the deal is closed. Licensing and content is available for a variety of platforms, and in a variety of flexible formats -- from HDTV to mobile video or theater quality film content – for combinations of domestic and international distribution.