Artificial Life Releases First Mobile Game in Leo Messi-GOAL! Series

Artificial Life, Inc., (OTCBB: ALIF, www.artificial-life.com), a leading provider of mobile broadband 3G technology, participation TV, games and business applications, announced today the release of Leo Messi-GOAL!, the first installment in a series of mobile games based on Leo Messi, the 21-year-old Argentine and now Beijing Olympic 2008 Gold Medalist. Developed using authentic motion capture data, Artificial Life’s production team held an exclusive photo session with Messi to record his signature moves for their inclusion in the game.

In the game, players control the avatar of Leo Messi and his team to go for league championship. Traditional soccer moves, such as fouling players, corner, free and penalty kicks, are included for realistic soccer simulation. As the official game for Leo Messi, special tricks are featured exclusively on him and presented with high quality 2D and 3D graphics based on motion-capture technology. Strong artificial intelligence is implemented for the opposing team, which allows for enhanced gaming.

"Quick Match” or the extended "Championship League” modes are available with difficulty levels ranging from "easy” to "pro.” Mini humorous features are inserted in the game play as fun and entertaining elements.

Leo Messi-GOAL! is now available for download globally at www.botme.com, Artificial Life’s m-commerce portal. The game will also be available soon on-deck and off-deck via operators and resellers around the globe.

"The achievement Leo Messi has in the Olympics casts a bigger spotlight on Messi as a highly valuable player and is more than fitting for the launch of Leo Messi-GOAL! We are delighted to contribute to his success with the first installment of this lively series of Leo Messi-GOAL!,” said Eberhard Schoneburg, CEO of Artificial Life, Inc.

About Leo Messi

Lionel Andrés Messi, a 21-year-old Argentine soccer celebrity who is currently playing for FC Barcelona in Spain as well as serving the Argentine national team. His exceptional talent has already been compared to Diego Maradona, one of the greatest soccer players of all time. Despite his youth, Leo Messi has achieved many major awards. To mention a few:

• Argentinean Player of the Year: 2005
• World Soccer Young Player of the Year: 2006
• Best foreign player in the Spanish La Liga: 2007
• Copa America Best Young Player: 2007

Leo Messi led Argentina for the gold medal in Olympic Games 2008 in Beijing by giving a strong performance in Argentina's match against rival Brazil, and assisting the only goal in the final against Nigeria.

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB: ALIF) is a public US corporation headquartered in Hong Kong, with additional offices in Berlin (EMEA headquarters), Tokyo and Los Angeles. As a leading, full-service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, content and business applications, Artificial Life provides 2D and 3D multi- and single player rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit www.artificial-life.com or the company’s m-commerce portal at www.botme.com.

Forward-Looking Statements:

This press release contains "forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may,” "will,” "should,” "expect,” "intend,” "plan,” "anticipate,” "believe,” "estimate,” "predict,” "potential,” "continue” or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward-looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on March 13, 2008. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.