Andrew Cripps and Conny Karlsson Proposed for Swedish Match Board of Directors

At present, Andrew Cripps is holding a position as a non-executivedirector at the UK listed company, Trifast plc, where he is alsoChairman of the Remuneration Committee and member of the Audit andNominating Committees.

For the last 22 years, Andrew Cripps has held a number ofstrategic positions within British American Tobacco (BAT) andRothmans. Andrew Cripps left the BAT organization at the end of 2005.He possesses a broad strategic experience within the areas of mergers& acquisitions, corporate finance and corporate governance. AndrewCripps is a Chartered Accountant at the Institute of CharteredAccountants.

Conny Karlsson is currently holding board assignments at Zodiak ABwhere he is Chairman, Wihl. Sonesson AB, Scribona AB and Lindex ABwhere he acted as CEO for eight months in 2004. For ten years, ConnyKarlsson held the position as CEO of Duni AB in Sweden (1990-2000) andprior to that, he has acquired ten years of international experiencefrom the field of fast-moving consumer goods from various positionswithin Procter & Gamble. Conny Karlsson has a MBA from StockholmSchool of Economics.

In its proposal to the Annual General Meeting, the ElectionCommittee has made particular note of Andrew Cripps' broad experiencefrom the tobacco business, both from Rothmans and BAT, as well as thevast experience of fast-moving consumer goods on the European marketof Conny Karlsson.

The Election Committee is appointed by the Annual General Meetingand consists of Joachim Spetz, Chairman, (Handelsbanken Fonder),Marianne Nilsson (Robur Funds), Pernilla Klein (Third AP-fund) andBernt Magnusson as ordinary members. Carl Rosen (Second AP-Fund) hasserved as deputy member of the Committee. William N. Booth (WellingtonManagement Company) and Mads Eg Gensmann and Edoardo Mercadante(Parvus Asset Management) have been co-opted to the Committee duringthe course of the year.

Swedish Match is a unique company with its range of market-leadingbrands in the product areas of snuff and chewing tobacco, cigars andpipe tobacco - tobacco's niche products - as well as matches andlighters. The Group's global operations generated sales of 13,311MSEKfor the twelve month period ending December 31, 2005. Swedish Matchshares are listed on Stockholmsborsen (SWMA).