Amer Sports Brand Store opens in Helsinki

Amer Sports Corporation                                                 

PRESS RELEASE
August 25, 2014 at 10.00 am

Amer Sports Corporation opens a globally unique Amer Sports Brand Store in Helsinki on Friday, August 29, 2014 at 10.00 am. The store offers a comprehensive selection of products representing Amer Sports brands. The sales area of the store is 280 m2 and it is located in the Amer Sports Headquarter building in Helsinki.

"We want to offer consumers, sports people and athletes a comprehensive selection of our brands' newest sports equipment, apparel and footwear. In Amer Sports Brand Store we present today's most interesting sports, outdoor and lifestyle products for sports people at all levels as well as top athletes. Our new headquarters provide the store with excellent facilities and we have invested especially in the activity-specific displays as well as superior expertise and customer service", said Ari Alkio, Country Manager at Amer Sports Finland.

The offering of Amer Sports Brand Store includes sports and lifestyle products of Salomon, Wilson, Atomic, Arc'teryx, Mavic, Suunto, Bonfire and Nikita for running, hiking, cross-country and alpine skiing, tennis, golf, climbing, cycling and swimming, among others.

Amer Sports' Business to Consumer includes currently more than 200 stores globally as well as more than 60 e-commerce stores. In addition, the company's products are provided by sports stores around the world.

Amer Sports Brand Store is located at Aleksis Kiven katu 17 A, 00510 Helsinki and it is open from Monday to Friday at 10 am - 6 pm and on Saturdays at 10 am- 4 pm.

The Grand Opening of the store is on Friday, August 29, 2014 from 10 am to 6 pm with discounts and a lottery for a Suunto Ambit3. The first 100 customers will receive a valuable goodie bag.

Images:
http://www.amersports.com/contacts/amer-sports-brand-store/image-gallery

For more information, please contact:
Ari Alkio
CEO, Amer Sports Suomi Oy
Tel. +358 (0)500 465 777

Päivi Antola
Director, Corporate Communications and IR
Amer Sports Corporation
Tel. +358 20 7122 537

AMER SPORTS
Amer Sports (www.amersports.com) is a sporting goods company with internationally recognized brands including Salomon, Wilson, Atomic, Arc'teryx, Mavic, Suunto and Precor. The company's technically-advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities. The Group's business is balanced by its broad portfolio of sports and products and a presence in all major markets. Amer Sports shares are listed on the Nasdaq OMX Helsinki stock exchange (AMEAS).