Advertising Introduced Into Rocketinfo RSS Feeds

Rocketinfo has made thousands of RSS newsfeeds available from itspopular RocketNews.com search engine over the past 2 years. As RSSusage has grown, more and more business customers are using Rocketinfoto provide targeted, relevant newsfeeds and are seeking to themonetizing of these services through the use of contextual advertisingembedded in the feeds by Rocketinfo. The Company will expand itsadvertising revenues through additional RSS advertising basedpartnerships with other portals and third party application providers.

"The full integration of paid contextual ads into our RSS feeds isan important milestone for Rocketinfo," said CEO Gary Campbell. "Thisestablishes a dynamic new revenue stream for the Company,complementing our enterprise solutions. As RSS moves into themainstream, we are confident that there will be tremendous growth inthe associated advertising market."

Rocketinfo's current RSS advertising supplier is Kanoodle(www.Kanoodle.com), the first advertising supplier to provideadvertising specifically for RSS feeds. They provide a wide range ofadvertising products designed to leverage text-based, cost-per-clicksponsored links.

Rocketinfo is extending its partnerships with website and webportal operators as well as third party application vendors to providecurrent news RSS feeds with embedded advertising. Under the terms ofthese win/win partnerships, advertising revenues are shared betweenRocketinfo and the site or portal operator.

Working with Blue Dawg Sports Inc. and their powerfulwww.Sandbox.com fantasy sports site, Rocketinfo uses RSS to provideaggregated news content with embedded advertising to the largeaudience playing fantasy football, baseball and other sports. Workingwith the Business Exchange Network(www.smallbusinesssearchengine.com), Rocketinfo delivers RSS newsfeedson small business opportunities and embedded advertisements.Rocketinfo partnered with the Viapoint Corporation (www.viapoint.com)to deliver client-defined RSS feeds and contextual advertising for usein the free version of the Viapoint Smart Organizer.

About Rocketinfo

Rocketinfo (www.rocketinfo.com) combines extensive real-time news,information and weblog databases, with advanced search technologies,and sophisticated delivery tools. Rocketinfo provides database accessand embedded search tools to search engines, portals, software vendorsand corporations.