Admiral Acquires Ad Blocker Notify, Extends Leadership in Helping WordPress Publishers Recover Lost Revenues

NEW YORK, Oct. 16, 2017 /PRNewswire-iReach/ -- Adblock revenue recovery specialists Admiral announced the acquisition of Ad Blocker Notify from Themeisle. Used by thousands of sites and publishers to detect and engage adblock users, Ad Blocker Notify is the most installed anti-adblock plugin on WordPress.

"We've enjoyed helping publishers communicate with their users in regards to adblocking and thought a lot about how best to grow to help more. Nobody is in a better position in the market than Admiral, to take this further." said Ionut Neagu, CEO of ThemeIsle. Admiral plugins now make up the top 5 adblock-related plugins available on WordPress, offering a variety of ways for digital publishers to solve revenue losses due to adblockers. As reported by Forbes, WordPress powers approximately 30% of the entire web — over 15 million websites worldwide — including publishers such as The New Yorker, BBC, New York Post, TED, USA Today, CNN, Fortune.com, TIME.com, TechCrunch, CBS Local, NBC, and more.

"Ad Blocker Notify shares a number of fundamental principles with Admiral's Engage access control platform" says Dan Rua, CEO, Admiral. "Both products operate with the idea that communicating with your adblock traffic at the user level, and identifying the best value exchange, will lead to optimized, long term revenue recovery".

Following the acquisition, Ad Blocker Notify users will have the option to upgrade to Admiral's full Measure, Engage, Recover & Transact platform. Publishers that upgrade within 2017 will benefit from a 10% discount on Admiral's premium paid services. "As adblocking rates continue to rise, and more publishers begin to understand and address the challenge of adblocking, Admiral will continue to deliver the industry's most sophisticated and configurable solutions on the market," promises Rua. "If you operate an ad-supported site on WordPress, Admiral is the platform dedicated to helping you size and solve your adblock losses".

Ad Blocker Notify joins Admiral's growing portfolio of solutions across WordPress, Cloudflare, and GetAdmiral.com for helping all publishers protect, monetize, and control access to their copyrighted content.

ABOUT ADMIRAL

Admiral is the industry's most advanced analytics and revenue recovery platform to help premier digital publishers size their adblocking challenges, engage their users, recover lost revenue, and strengthen relationships with their audiences. Admiral's Measure module is free for select publishers to size revenue losses down to the impression and dollar. Admiral's Engage, Recover, and Transact modules are available with a performance-priced guarantee: publishers only pay when revenue is recovered. As a result, more publishers trust Admiral products to size and solve their adblock losses than anyone else. Interested publishers and partners are encouraged to find out why at GetAdmiral.com.

Media Contact:Michael Yeon, Admiral, 7189139871, michael@getadmiral.com

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SOURCE Admiral